Abel & Cole has baby food boxed up with Piccolo listing


Mediterranean inspired organic baby food brand, Piccolo has secured a listing with specialist online retailer Abel & Cole, continuing the brand’s on-going success since launching just five months ago.

Piccolo’s complete range of stage 1 organic purees has been rolled out across the retailer’s website, including two of its best selling combinations, Spring Greens with a hint of zingy mint and Cherry and Yoghurt with wholegrain oats.

The new listing follows the launch of Piccolo into 264 Waitrose stores in April this year, with sales increasing month on month, as well as fellow food specialists Planet Organic and Wholefoods.

Founded by Cat Gazzoli ex CEO of Slow Food UK, the global campaigning organisation for good, clean and fair food, Piccolo has its roots firmly planted in natural and organic goodness. Piccolos founding principles to deliver only the very best baby food created using ethically sourced ingredients, made them the perfect fit for Abel & Cole, a business that shares these values – stocking organic products that are second to none.

Speaking about the decision to add Piccolo to its baby offering, Beatrice Hustè, grocery buyer from Abel & Cole said: “It is always fantastic to find new and exciting brands with innovative and ethical food for our customers to enjoy. It is so wonderful to have 100% organic Piccolo in our range, they clearly share our brand values and we’re very excited to be working with them.”

Gazzoli said: “Inspiring families to consider the provenance and nutritional make up of what they put on their plate is a passion of mine and I could not be prouder of the Piccolo range to start this education from day one of baby’s weaning journey, from six months.

“We are determined to ensure parents countrywide have access to Piccolo, and are working tirelessly to secure a good mix of retail outlets, but Abel & Cole was a pinnacle when it comes to organic accreditation so this achievement so early on in our journey is just fantastic.”

With the brand more than doubling its range in a matter of weeks it would seem we are only just seeing the beginning of the success to come.