Clear communication and accountability is needed at every stage of the supply chain, according to Trace One, a supplier of e-collaborative solutions to accelerate the development and ensure quality and safety of food and non-food products.
Speaking in light of today’s news Tesco pork chops labelled as British probably came from the Netherlands, Nick Martin, SVP Northern Europe at Trace One, said: “The fact that Tesco has laid the blame with its supplier for the mislabelling of Dutch pork as British, shows it is more crucial than ever that retailers and suppliers communicate transparently and that accountability is introduced at every stage of the process.
“There are innumerable opportunities for mistakes to occur across the supply-chain and attention is more heightened than ever following the horsemeat crisis. Retailers and suppliers need to ensure that they are safeguarding their reputation and ensure that both consumer confidence in their products and also their working relationships with each other are protected.”
The labelling incident arose when the meat, which was bought by a reporter working for Radio 4’s You & Yours and Farming Today programmes, was tested in a lab in Germany.
The test – Stable Isotope Ratio Analysis – is used by the British Pig Executive (BPEX) to confirm the authenticity of pork labelled as British by comparing it with a database of samples taken from key parts of the country.
BPEX performed the test to show the effectiveness of new measures, designed to reassure shoppers pork sold under the Red Tractor logo is from Britain.
However, the results revealed there was less than a 1% chance the chops coming from Britain, and may have come from the Netherlands.
Tesco said it was “extremely disappointed” by the findings.