Leading sportswear brand, Adidas, is planning a UK roll out of its own-brand retail stores.
Starting with the launch of a new Leeds store this Friday (16 August 2013), Adidas said it will set about expanding its own-store presence as part of a strategy to grow its share of the premium brand market.
The Leeds store opening is claimed to mark the beginning of the brand’s growth plans, with the aim of developing a presence across major cities throughout the UK. Currently Adidas has six stores across London, Manchester, Birmingham and Liverpool.
The arrival of Adidas to the Leeds high street will bring 34 new jobs to the city, a trend that will be continued with the brand’s planned expansion across the UK’s major cities.
The new store is set to be the brand’s biggest store outside of the capital, with a 608sq m of sales real estate in the new Trinity Leeds Shopping Centre. According to Adidas, it will feature the best in sports performance and fashion ranges and will further benefit from having the only dedicated Adidas by Stella McCartney area outside of the capital.
In a bid to bring a unique Adidas retail experience to the new Leeds store, 46% of the Adidas originals range will be exclusive to the Leeds store. It will also benefit from exclusive colourways of the brand’s popular ZX footwear range and a specialist sports performance area catering for the city’s passion for football, rugby and also cycling ahead of the Tour de France coming to Yorkshire in 2014.
Alongside the specialist sports performance areas comes specialist knowledge, said Adidas. It claims it is renowned for a mix of the best training in the industry and staff have a genuine passion for their areas of expertise. Customers are given a knowledgeable and informed service to ensure they make the right product choices for their sport, the brand said.
Rupert Campbell, retail director for Adidas UK, said: “Leeds is the first step in an effort to increase our own-store growth and with its great football and rugby heritage, famous University and reputation as a UK fashion-hub; Leeds was the perfect place to start this.
“The arrival of our biggest store outside of London will provide new jobs and a unique adidas experience for the people of Leeds and this is something we hope to replicate elsewhere in the UK and are very proud of as a brand.”