‘Adult’ entertainment searches up 571% in UK since lockdown, VoucherCodes finds

Following the UK’s introduction of lockdown procedures in the fight against Covid-19, self-isolating Brits are turning to new pleasures in droves in order to occupy the increased time spent at home.

Analysis from leading discount site, VoucherCodes.co.uk reveals that there has been a 710% rise in searches for hobby deals and a whopping 571% increase in those browsing for offers in the ‘adult’ sector, since the government issued the measures instructing non-essential workers to stay at home. 

With the UK seeking alternative ways to stay in touch with loved ones whilst self-isolating, card delivery searches have seen a 470% boom in searches – fuelled partly thanks to Mother’s Day last weekend. 

With so many people adjusting to working from home, computer equipment searches have surged by 453%. There has been a 434% increase in those browsing home improvement deals – with many taking this uncertain period as an opportunity to get down to some DIY. 

Predictably other searches that have seen the biggest boost include recipe boxes (403%), toys (358%), loungewear (320%) and supermarkets (299%). 

Top 10 boosted sectors:

Sector% increase
Card delivery469.95%
Computer equipment452.87%
Home improvements434.46%
Recipe boxes403.21%
Art supplies346.22%

James New, director of marketing at VoucherCodes comments: “In light of recent developments, it’s interesting to see how British people are responding to the new measures and what deals they are searching for as they shop online. During this difficult time, it’s especially encouraging to see that so many of our retail partners are responding to these new needs by creating offers to help consumers save money as they stock up on new essential items.”