AF Blakemore to give away £30,000 with Community Cashback Scheme


AF Blakemore has launched a Community Cashback Grant scheme across its Spar stores to thank groups who are there for vulnerable people during the Covid-19 crisis.

The company is giving away £30,000 to local charities and community groups across its trading area to help.

Group marketing director Sarah Ellis commented: “AF Blakemore has played a key role in local communities throughout the coronavirus pandemic – supplying essential goods and services via its Spar stores, supporting RVS’s Volunteer Responders scheme and helping local councils feed vulnerable people via its foodservice operation.  

“At the same time the business has received a lot of great support back from local communities, and we want to say thank you to everyone doing great things for others. We hope that our Community Cashback grants go a small way to helping people in need.”

The Community Cashback Grant scheme was launched across AFB’s Spar Facebook pages on 15th June and will close for applications on 9th July.

Grants will be awarded to good causes across four regions, voted for by the public on a weekly basis. 

Every Monday 12 finalists will be announced on AF Blakemore’s website and Spar Facebook pages, and the public will be able to vote for the group they want to receive the top grant of £1,000 in their region. 

In each region the group that receives the most public votes will receive £1,000, the group with the second most votes will receive £500 and the group with the third most votes will receive £375.

At the end of the four weeks, there will be 48 winners in total. All organisations have to do to apply for a grant is fill in a simple application form.

The Community Cashback initiative was first launched by fellow Spar wholesaler the Henderson Group earlier this year before being adopted by AF Blakemore this summer.