With demand for functional food and drink at an all-time high ,Ahmad Tea, the family-run UK tea company, is set to make waves with the launch of its new Natural Benefits range, a collection of herbal and green tea infusions, each with added functional fortification.
The range, comprising six blends – Energy, Beauty, Immune, Digest, Slim and Sleep – has been designed to support consumers in their quest to feel-good and stay nourished, whatever challenges they face, at any time of the day.
The blends are made from all-natural ingredients and combine herbs, fruit and tea, with added benefits from vitamins and botanicals.
Tea Taster, Dominic Marriott from Ahmad Tea’s UK HQ, says: “These are unprecedented times, with increased consumer desire to stay fit and healthy creating huge demand for wellness teas around the world. Factors such as rising stress and anxiety have meant consumers are looking for easy ways to stay nourished and feel good.
“Our new Natural Benefits blends not only deliver the exceptional taste experience that consumers have come to expect from Ahmad Tea, but with 64% looking for hot drinks to meet different needs at different times of the day, they also give people a helping hand when it’s needed most, whether they’re looking for a restful night’s sleep or a morning energy boost.
“Using our three generations of tea blending experience, we’ve worked hard to produce some really exciting, delicious flavour combinations using the highest quality natural fruit and herbal ingredients, with added fortifying vitamins and botanicals.”
Ahmad Tea Natural Benefits are available now in six varieties:
Immune: Lemon, Ginger & Turmeric + Vitamin CEnergy: Grapefruit, Mate & Guarana + Vitamin B6Sleep: Camomile, Honey & Lavender + Passion FlowerBeauty: Peach, Carob & Rose Petals + Aloe VeraSlim: Lemon, Mate & Matcha Green Tea + ZincDigest: Sweet Mint & Fennel + Biotin