Retail and distribution optimisation software supplier, Aldata, has launched a new space management tool, which it claims will improve the management of in-store merchandising by putting real-time information in the hands of CPG personnel.
According to the company, the new Mobile Shelf Execution tool ensures the right products are available to customers at the right time, in the right quantity and in the right location.
Retailers can use Aldata’s solution to ensure planogram compliance by employees stocking shelves. Manufacturers can also leverage it to scan and upload skus, create reports and share information. Initial release capabilities include planogram implementation, capturing and compliance plus reporting.
Aldata hosts each client’s information in a cloud-based data store. Product information, including planograms and images, is uploaded to the cloud, and the application is configured to link the data to in-store smart devices on-demand. Users can then access relevant information on a permission basis to implement or capture planograms, for compliance checking or reporting. Aldata claims both CPG manufacturers and retailers can realise the following benefits, as a result:
- Affordable smart devices access/capture information wherever and whenever it’s needed, then upload it to the cloud for immediate review and analysis within the user’s organisation
- A smaller data footprint is maintained on the device by hosting product images and data that is not needed for a specific task in the cloud
- Data on demand via mobile networks and Wi-Fi ensures flexible, pre-load capabilities so workers can perform their duties in the store, on the road, or at their office or
- Low-cost commercial model combines software licence, set-up and data hosting/management in one monthly subscription payment
“Everyone appreciates the immediacy and convenience of accessing information via their smart device,” said Allan Davies, Aldata’s chief marketing officer.
“Aldata Mobile Shelf Execution enables both field and store personnel to be faster, more accurate, and more flexible in the way they work. Making their job easier and improving their organisation’s performance.”
The solution is currently available for use on Android smart phones with iPhone and tablet devices following shortly.