Aldi chooses iForce to support launch of e-commerce platform for non-food

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iForce, the fastest growing supply chain business in the UK, has been chosen by Aldi to support the launch and future growth of its e-commerce platform for ‘non-food’ products. The retailer has awarded iForce a long-term contract to provide a range of fulfilment services as it looks to develop its online proposition and grow its market share across the UK.

Aldi is utilising iForce Gateway, the fulfilment solution powered by the proprietary software SMART, from the supply chain specialist’s multi-client warehouse in Corby, Northamptonshire. The retailer deployed Gateway to maximise the efficiency of its fulfilment model ahead of the online launch of its wine range in January. Following the initial success of the wine operation, the retailer has now expanded the range of products available online. The Specialbuys include items such as handheld vacuums, coffee machines, lawnmowers and blenders.

iForce’s team of supply chain experts designed a bespoke fulfilment model for Aldi, which was then refined during a valuable beta testing period late last year. This collaboration between iForce and Aldi ensured the retailer’s ecommerce platform was efficiently launched on time and to budget.

Aldi is also operating iForce Pathfinder, the company’s innovative carrier management solution that is supported by the Route Genie software. This ensures the retailer can achieve the best carrier options in terms of pricing and customer service.

Jonathan Neale, joint managing director of corporate buying at Aldi, said: “Our ecommerce platform is a key part of our long-term strategy to make award-winning quality at everyday low prices available to as many people as possible.

“It was important to us that we applied our well established Aldi principles of simplicity and efficiency to our new online operation and iForce’s expertise in fulfilment has helped ensure the smooth launch of our online proposition.”

Brian Gaunt, CEO at iForce, said: “Aldi is a hugely successful, dynamic brand and we are extremely proud to support the launch and ongoing development of its ecommerce operation. Our industry-leading fulfilment and carrier management solutions are underpinned by bespoke software, developed over many years of managing challenges within the evolving modern commerce marketplace. This allows our business to provide tailored solutions that deliver true value for money.”