Aldi has won the prestigious ‘Drinks Retailer of the Year’ award at the Retail Industry Awards 2020 as part of a virtual ceremony on 26 January, making this the second time the retailer has won the title, after picking up the same accolade in the 2019 Awards.
Judges praised Aldi for its ‘impressive track record in democratizing access to premium wines’, and Retail Industry Awards also commenting on Aldi’s ‘focus on providing quality and low prices’ and ‘delivering consistent product innovation’. A judge also praised Aldi’s Aldiploma, which they said “should make shoppers more confident about buying quality wines”.
The news comes after Aldi reported a stellar 2020, where it sold a whopping 6 bottles of wine every second. The retailer also launched its biggest ever premium range of wines, while also strengthening its value range. New product development included Northern Lights themed gin liqueur, a Super Tuscan wine and a new brand of botanical gins – to name but a few. Plus, it became the first supermarket to sell Rose Prosecco.
Aldi also announced in the last 24 hours, an initiative to save over 25,000 gallons of craft beer from going to waste. Stepping in to help 13 British breweries – including Derby Brewing, Dartmoor Brewery, Harbour Brewing and St Peters – Aldi agreed to stock a selection of craft beers that would have gone to waste due to the closure of pubs, bars and restaurants as a result of lockdown measures.
This latest win adds to the 102 accolades awarded to Aldi’s beers, wines and spirits over the past 12 months including Favourite Wine Retailer from Good Housekeeping Food Awards.
Julie Ashfield, managing director of buying at Aldi UK comments: “This award win is testament to the care and effort that goes into ensuring every beer, wine and spirit on Aldi’s shelves is of the highest quality. The buying team together with our handpicked, incredible suppliers, bring fabulous products to our shoppers at great value.
“It’s fantastic to see that not only are our customers happy with Aldi’s products, but awarding bodies are also echoing this.”
Aldi also scooped one other win at the awards ceremony, being named Chilled Retailer of the Year for the fourth consecutive year.
Aldi’s Retail Industry Awards full list of shortlisted categories and wins:
- Drinks Retailer of the Year
- Chilled Retailer of the Year
- Multiple Community Retailer of the Year
- Fresh Flower Supermarket of the Year