According to Aldi, almost half the nation’s drinkers are considering dabbling in dry January 2021, which is why the supermarket is bolstering its ‘nolo’ offering, including a Haysmith’s Rhubarb & Ginger non-alcohol gin that’s over 50% cheaper than Seedlip. Available in store and online now.
With sales of low and no alcoholic drinks up 30% in 2020 and ‘Dry Jan’ now a firm calendar event, the supermarket expects its ‘nolo’ variant of Haysmith’s Rhubarb & Ginger Gin at just £9.99 to be a huge hit. What’s more, in a bid to provide something for everyone, the retailer is also launching ‘nolo’ craft beers to rival that of top artisan breweries and cider.
Aldi’s new ‘nolo’ offering joins the supermarket’s beers, wines and spirits range which saw over 100 prestigious international drinks awards in 2020, judged by some of the world’s most highly regarded industry experts.
|Aldi’s ‘Nolo’ Drinks Range 2021|
|0% Sainte Etienne This no-alcohol lager is slightly bitter and refreshing, with a light fruity pear flavour.||0% Rheinbacher A Golden yellow pilsner with a slightly bitter and predominant grain taste.||0.5% Craft IPA This IPA has a base of pale malt and cascade hops for a malty/citrus flavour. It is then dry hopped with Cascade hops for a bold citrus aroma and Chinook hops for spicy and piney notes.||0.5% Craft IPL This IPA has a base of lager malt with a combination of Goldings and Willamette hops for floral/earthy and woody flavours.||0.5% Alska This low alcohol cider is sweet, juicy and refreshing. It’s the classic combination of strawberry & lime.||Haysmith’s Non-Alcoholic Rhubarb & Ginger Gin A fruity, zesty alcohol-free spirit combining the great taste of rhubarb and blended perfectly with the delicate warmth and spicy finish of ginger.|
Head to Aldi stores or online at www.aldi.co.uk now to bag yourself one of these delicious ‘nolo’ tipples.