Supermarket Aldi has continued its winning streak and has been crowned ‘Wine Supermarket of the Year’ at the prestigious International Wine & Spirits Competition (IWSC) Supermarket of the Year Awards 2021, announced last week.
Beating upmarket rival Waitrose, as well as Booths and Lidl, Aldi makes it three wins in three months for its wine and spirits range. The supermarket scooped ‘Drinks Retailer of the Year’ at the Retail Industry Awards at the end of January and Multiple Wine Retailer of the Year at the Drinks Retailing Awards 2021.
Judges of the IWSC competition praised Aldi for: “the innovation achieved while keeping budget in mind on such a wide scale is second to none”.
The news comes as the latest Kantar data shows Aldi is the fastest growing retailer for still wines and Ready to Drink Cans and second fastest growing retailer for spirits.
Julie Ashfield, managing director of nuying at Aldi UK, said: “We know our customers want great quality products at the best value and we are incredibly proud of our wine range, which has gone from strength to strength over the past few years. Winning the Wine Supermarket of the Year title is a true testament to our buying team’s ongoing commitment and hard work, and we’re excited for what the rest of the year has to bring.”
Aldi has recently launched its new Spring Summer 2021 wine range to tantalise taste buds and bring back the holiday feeling. The new range is packed with wines to tempt shoppers away from the norm and try varieties they can’t get elsewhere, including a Canadian Riesling and Uruguayan Tannat amongst the range. Available in store and online now, prices start from as little as £4.29.