Aldi is making Easter greener this year by removing two million pieces of throwaway plastic from its seasonal confectionery range.
As part of this, the supermarket is giving some of its Easter eggs a square-shaped bottom so they no longer need to be supported with inner plastic packaging, eliminating the need for plastic entirely.
These products are among the six Easter lines the supermarket is altering to make 100% plastic-free.
Other plastic-saving changes include replacing plastic windows from the outer packaging of several products with compostable cellulose film made from wood fibres. Aldi will also launch a fully-sustainable chocolate box, with an insert made from recycled potato skins.
When taken together, the supermarket’s changes will remove 29 tonnes – equivalent to two million pieces – of plastic from its Easter range.
Richard Gorman, plastics and packaging director at Aldi UK, said: “We’re committed to eliminating plastic wherever possible, and the changes to our Easter range are a great example of removing unnecessary plastic that we can all do without.
“We know our customers want to protect the environment, and it is changes like this that make all the difference.”
The reduction of plastic in Aldi’s Easter range follows on from the supermarket’s removal of more than 5.5 million pieces of plastic last year, including successful changes to its Christmas range.
The supermarket is on track to have all product packaging reusable, recyclable or compostable by the end of 2025.