Alibaba Group announces appointment of new general manager for UK, Netherlands and Nordics

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Palmer: new Group role

Alibaba Group is pleased to announce the appointment of Roland Palmer as Alibaba Group’s new general manager for UK, Netherlands and Nordics. He is taking over the role from David Lloyd who has recently left the company.

Palmer joined Alibaba Group in May 2016 as managing director for the Netherlands and Belgium. In 2018, his role expanded when he was appointed to the position of Head of Europe for Alipay, part of Ant Group. 

Alibaba’s European presence has long been a central part of the company’s globalisation strategy. The company will continue to serve as a gateway to China for international brands and retailers of all sizes, enabling them to access this important growth market. Alibaba supports European brands and retailers with their global export ambitions through platforms such as Tmall, Tmall Global, AliExpress, Alibaba.com and Lazada and offers businesses a comprehensive portfolio of services and infrastructure capabilities to fulfil their international growth ambitions.

Palmer holds an MBA from the IMD Business School in Switzerland. He previously worked as a strategy consultant for global managing consulting firm Bain & Company. Prior to that, he held various senior management roles within leading FMCG companies including Coca Cola and Unilever. Palmer was also CEO of Blokker Holding, where he played a pivotal role in transforming a traditional offline retail company into an omnichannel group.

Palmer, general manager for UK, Netherlands and Nordics, said: “I am incredibly excited to take up this new role within Alibaba Group. Our mission remains to make it easy to do business anywhere. I look forward to working with all of our current and future customers and partners across the region. Together with my colleagues from all of our Alibaba teams, we will continue to help more brands seize the opportunity to grow their business in China and across the globe.”