AliExpress launches “The One and Only” campaign

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With the world going through uncertain times and further restrictions on seeing friends and family on the horizon, the way we connect, stay in touch and spend time with friends and family is continuously changing. To help bring people together, AliExpress has launched a global campaign ahead of the 2020 11.11 Global Shopping Festival to encourage people to reconnect, share the love and shop with their loved ones with the chance to win prizes and cash vouchers to spend together.

Globally, shoppers can gather friends and loved ones to participate in the “The One and Only” game, available on the AliExpress mobile app. Complete a series of team-based tasks and games in the AliExpress app, and stand a chance to win cash coupons and an ultimate grand prize that will only be revealed on November 11.

Mechanism

Participants can enter the contest page by searching “1111” on the AliExpress mobile app. Upon completion of each task or game, participants will be able to open a “Gift Box” that contains coupons or coins that can be used to either redeem cash coupons or receive discounts on regular priced items. Tasks include watching a livestream session, inviting friends to the platform, team-based interactive games and more.

All participants will be awarded the 4th prize. The more games and tasks the participants have completed, a bigger chance they will have to win the grand prize.

Prizes

Grand Prize: To be unveiled on November 11
AliExpress Coupons up to the value of USD $111