Fever-Tree, the UK’s leading mixer brand, has announced that all of its mixers sold in the UK are now carbon neutral. This represents the first step in becoming carbon neutral across all Fever-Tree’s regions by 2025.
Working with the Carbon Trust and partners throughout the supply chain of its products, Fever-Tree has completed a cradle-to-grave product carbon footprint assessment across the entire range of mixers sold in the UK – from tonics and gingers through to sodas and lemonades.
Using this assessment, Fever-Tree has already begun to compensate for its carbon footprint by offsetting those emissions and investing in high-quality, independently verified, nature-based projects in regions where it sources a number of the key ingredients across its range of mixers. The first investment is into the Isangi REDD+ Project in the Democratic Republic of Congo, where the quinine for its tonics is sourced from.
The carbon footprint assessment has been accompanied by the roll out of a road map to reduce the company’s direct and indirect emissions in line with climate-science. This includes actions such as switching offices to renewable electricity, changing company cars to hybrids, looking to further increase the recyclable material within its packaging as well as working with partners to increase the amount of renewable energy used in the manufacturing of its mixers, and focusing on reducing the miles the products travel to customers.
WORKING WITH NATURE, NOT AGAINST IT
Fever-Tree’s carbon neutrality ambitions are part of a wider sustainability commitment “to work with nature, not against it”. This commitment encompasses five branches: Climate, Conservation; Circular Economy; Communities; and Colleagues. Recent initiatives include being a founding partner of Tesco’s Loop initiative to promote and trial reusable packaging, as well as the brand’s continued investment in the global fight to end malaria. Over the last year, Fever-Tree has also worked alongside Earthwatch Europe to plant London’s first Tiny Forest, an urban tree planting project to enrich biodiversity in cities across the UK.
Tim Warrillow, co-founder and CEO, says: “Sustainability has been a core part of our DNA ever since Charles and I founded the brand, with a commitment to focus on using the highest quality ingredients in our products and protecting the natural world in which we live.
Now, more-so than ever, we need to take action and work even harder in the fight against climate change, and today’s announcement is an important next step in our journey and we look forward to working with our partners to achieve these goals.”
Jess Ainley, corporate responsibility & sustainability manager at Fever-Tree, says: “Climate change is a crisis that requires everyone to play their part. We have been working hard with experts to understand and measure our overall climate impact.
While the way we operate helps to keep our own emissions low, we are holding ourselves to account for our entire supply chain and the emissions generated. We will continue to challenge ourselves and our partners to take steps to mitigate and reduce the carbon footprint of our drinks with the aim of being carbon neutral across all our regions by 2025.”
Fever-Tree has also recently unveiled its new packaging design for its mixers in the UK, highlighting its sustainability commitments and bringing awareness of the climate change fight to consumers.