Always Discreet, P&G’s brand offering a full range of products for sufferers of Adult Incontinence, is increasing its support of the convenience sector with the launch of two new Price-Marked Packs (PMPs). Available to retailers now, Always Discreet Liners 24ct come with a £1.99 price mark and Always Discreet Small Pads 20ct with a £2.49 price mark*, driving trial and encouraging purchase whilst increasing visibility in-store.
According to P&G research, adult incontinence is the fastest growing category within Health & Beauty, offering a real opportunity to increase sales to independent and convenience retailers. Always Discreet is perfectly set to accelerate this trend for growth, with an impressive 92% of shoppers stating that they would buy the product again and 97% claiming that they would recommend it to a friend. What’s more, the brand has demonstrated its strong potential to drive incremental growth rates as a third of Always Discreet shoppers are new to the Adult Incontinence category.
Lourdes Fuentes, P&G brand manager Femcare, said: “We know that Adult Incontinence is a condition that affects millions of women young and old, and yet most of them are reluctant to address this. With Always Discreet, we have set out to offer the right solution for every woman’s individual needs and help her live her life to the full. We have won the Product Of The Year Award 2016 and are delighted with the success of the brand, which goes to show that we have really struck a chord with consumers.
“As more and more shoppers buy their Health & Beauty products at their local convenience store, we are giving retailers additional support through the launch of our PMP range. Price-marked packs remain a powerful tool to grow sales especially in the independent sector as they reassure shoppers that they get great value for their money. With this in mind, we expect the demand for Always Discreet to grow even further and recommend that retailers stock up now.”
Always Discreet is available in different formats to cater for various levels of Adult Incontinence. Women who are affected by lighter forms of bladder sensitivity can choose Always Discreet Liners or Pads, which are available in Light and Moderate variants. Both Liners, Light and Moderate Pads absorb leaks and odours in seconds.
Always Discreet Pants, for women who need heavy protection, are available in two sizes. The soft cotton-like fabric supports a comfortable wearing experience. The product also features up to 100% comfort and protection through the triple layer core.