Amazon has announced Amazon Launchpad, a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.
Indiegogo, the crowdfunding site, is one of a handful of companies launching ‘storefronts’ on Amazon Launchpad to showcase the products and brands it is supporting.
The Amazon Launchpad program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.
“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it,” said Jim Adkins, vice president, Amazon. “Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”
Amazon Launchpad offers participating startups:
- Brand development: custom product pages help bring products to life through visually-compelling imagery and videos. Founders can tell their story and connect with customers in a personal way with Q&A about the startup. Products from these emerging brands are featured in the new Amazon Launchpad store, which is dedicated to showcasing startups and their innovations
- Customer reach: Amazon’s most powerful marketing tools – including merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program – give products from startups added visibility. Startups also enjoy access to Amazon’s global fulfillment network, fast and free shipping with Amazon Prime, and customer service
- Global expansion: when startups are ready to reach customers outside the U.S., Amazon Launchpad can help them expand globally with cost-effective supply chain solutions and marketing programs in more than 10 Amazon marketplaces around the world
Amazon is working with more than 25 venture capital firms, startup accelerators, and crowd-funding platforms to bring startups into the Amazon Launchpad program. Andreessen Horowitz, Y Combinator, and Indiegogo are a few of the companies that have funded the more than 200 products currently available in the Amazon Launchpad store – which features everything from Electronics to Kitchen to Beauty items. Products from startups in the program include the Bluesmart Smart Carry-On Luggage, eero Home Wi-Fi System, Cuff DVB Smart Sport Band, Fenugreen FreshPaper Produce Saver Sheets, Electric Objects EO1 Digital Art Panel, Soma Sustainable Pitcher & Plant-Based Water Filter, Thync Mood-Changing Wearable System, and Casper Mattress, among others.
Initial feedback from some of the companies in the Amazon Launchpad program includes:
- “Launchpad makes Amazon an ideal partner for the most innovative young tech companies,” said Marc Andreessen, co-founder and general partner, Andreessen Horowitz. “It’s yet another way Amazon fosters a real ecosystem of invention and creativity.”
- “At Y Combinator, our support doesn’t end on Demo Day. With Amazon Launchpad, we are reinforcing our commitment to help bring physical products to a wide audience,” said Luke Iseman, partner, Y Combinator. “This program will help our hardware startups get in front of more users than ever before.”
- “Indiegogo empowers campaigners to turn ideas into reality through customer engagement and funding mechanisms. By partnering with Amazon Launchpad, Indiegogo entrepreneurs gain instant access to Amazon’s powerful distribution capabilities and massive audience,” said Slava Rubin, co-founder and CEO, Indiegogo. “I’m excited to see how this unique partnership enables startups to accelerate their growth and share their innovative products with the world.”
- “Amazon recognizes the increasing importance of fast and reliable home Wi-Fi as consumers stream more video and music than ever before and connected devices go mainstream,” said Nick Weaver, co-founder and CEO, eero. “We couldn’t ask for a better partner and are honored to be one of the emerging companies in the Amazon Launchpad program. We’re excited to showcase our product on the world’s largest discovery platform.”
- “Amazon Launchpad is the perfect home for our smart jewelry. This innovative way to shop lets us tell consumers the story and philosophy behind Cuff, and hopefully makes them fall in love with our product,” said Deepa Sood, founder and CEO, Cuff. “We couldn’t be more thrilled to be a part of this initiative.”
- “I am an accidental entrepreneur – I never dreamed that FreshPaper, which started as my middle school science project, would one day be in the hands of farmers and families across the globe. But my unlikely story is only possible because of visionary partners like Amazon who believe in our product’s potential to change the way the world eats,” said Kavita Shukla, inventor and founder, Fenugreen FreshPaper. “By throwing their considerable weight behind ideas like FreshPaper, Amazon is using its technology and reach to make innovation accessible to all.”
- “The sheer scale that Amazon Launchpad offers a startup like Electric Objects is unparalleled,” said Jake Levine,founder and CEO, Electric Objects. “Working closely with their team these last few months, I’ve been consistently impressed with the level of service and access that this program makes available. This partnership could be game-changing for our company, and we’re thrilled to have the opportunity to participate.”