Amazon doubles total selection of Dash Buttons in the UK



Just over a year after launching Dash Button in the UK for the first time, Amazon today announced it has doubled the total number of buttons available. UK customers can now choose from 100 different branded buttons across dozens of categories, with the expanded selection including top-name brands such as Bold, Cillit Bang, English Tea Shop, Evian, Febreze, Flash, Gaviscon, Harringtons, Head & Shoulders, Pampers, Purina Gourmet, SMA, Tampax, Vet’s Best, Waterwipes, and more. The new buttons have been added to a list that already includes Duracell, Heineken, Listerine, Neutrogena, and Tassimo, among others.

“Dash Buttons are a convenient, easy and reliable way to re-order your everyday favourites—and customers love them,” said Jorrit Van der Meulen, vice president, Amazon Devices International. “The momentum behind Dash Buttons just continues to grow. Customers want more buttons, more brands want to get involved, and today we’re excited to add even more customer-favourite brands including Head & Shoulders, Nescafe, Pampers, Purina Go-Cat, and more—taking the number of buttons available to over 100.”

“Evian is delighted to be joining the Amazon Dash Button programme as the first bottled water brand to launch,” said Aurelia Viennet, Senior Brand Manager for evian. “The evian Dash Button will make it easier than ever for our busy consumers to order their evian and stay regularly hydrated from the convenience of their home. We always look for opportunities to innovate, and are thrilled to be part of this initiative.”

Since the last buttons became available, Dash Button orders have delivered over 160,000 cups of coffee and almost 300,000 rolls of toilet tissue paper. The most popular item ordered by customers via buttons is toilet roll, followed by dishwasher tablets, cat litter, cat food, beer, mouthwash and baby wipes. Currently, the top 10 most popular Dash Button brands are:

  1. Finish
  2. Tassimo
  3. Ariel
  4. Duracell
  5. Heineken
  6. Listerine
  7. Gillette
  8. Nescafé Dolce Gusto
  9. Dettol
  10. Whiskas

Dash Button is a Wi-Fi-connected device that puts the convenience of Amazon’s 1-Click shopping all over your home so you can reorder your favourite products with the simple press of a button.

With over 100 buttons now available, Prime members never have to worry about running out of everyday items including tea, baby food, shampoo, toilet roll, pet food, and more. When a customer sees supplies running low, they simply press a Dash Button to order an item—making it easier than ever to restock essentials at the exact moment they realise more is needed.

Dash Button orders offer the same low prices available on—with unlimited One-Day Delivery for Prime members. As soon as an order is placed, customers receive a mobile notification confirming the item with a delivery date and price—and, like all Amazon 1-Click purchases, customers have some time to easily review, adjust or cancel the order. Dash Button comes with a reusable adhesive and a removable hook to hang, stick, or place it wherever each customer wants it to go.

The new Dash Buttons are available from today for £4.99, and are essentially free after the first press—with customers getting a £4.99 discount after their first press. For more information about the new Dash Buttons, visit