Amazon Fresh store opens at Wembley Park

Today, 16 March, Amazon is opening an Amazon Fresh store at Wembley Park, the second Amazon Fresh convenience store to offer Just Walk Out Shopping in the UK. This follows the 4 March launch of Amazon Fresh, Amazon’s first physical shop and first grocery store outside of the US, in Ealing, London. 

To shop the Amazon Fresh store, Amazon customers (no Prime membership required) simply use the Amazon app to enter and can put their phone away and shop for what they need like normal, bagging items as they go. At the end of their shopping trip, they can just walk out, no stopping to stand in a queue or check out. 

The Amazon Fresh store at Wembley Park will also offer customers a wide selection from the new private food brand, ‘by Amazon’. The brand has hundreds of products, including meat, poultry and fish, dairy, fruit and veg, bakery, freshly prepared meals and everyday essentials. ‘by Amazon’ will also offer customers hot food throughout the day and tasty on-the-go meals for breakfast, lunch and dinner.

The Amazon Fresh store offers customers everything they’d want from their local neighbourhood grocery store with an experience that allows shoppers to simply take what they want and just walk out.

Matt Birch, director, Amazon Fresh Stores UK, said: “Since opening our first Amazon Fresh store in Ealing, we’ve heard from our customers how much they enjoy the tasty food from our new ‘by Amazon’ range and the effortless shopping experience; we are excited to open our second shop today in Wembley Park. The store features our Just Walk Out technology, which enables customers to take what they want and just walk out, making shopping for essential grocery items even more convenient.”

 About the store:

What: Amazon Fresh store opens at Wembley Park, London, the second convenience grocery store to offer Just Walk Out Shopping in the UK

When: Tuesday, 16-March – doors open at 7:00 am

Where: Unit 3, Wembley Park Boulevard, London, HA9 0HP

Square Footage: 2,500sq ft in front of house

Store Hours: 7:00 am – 11:00 pm, 7 days a week

Selection: Amazon Fresh UK shoppers will find everyday ingredients and essentials on their shopping list, along with ready-made meals to help make dinner tonight easier. It offers a wide range of ‘by Amazon’ hot food items freshly prepared in our Amazon Fresh store by our specially trained employees. The hot-food range is regularly replenished and served from a grab-and-go heated cabinet so the food is hot and there is still no need to queue. Amazon Fresh also sells ‘by Amazon’ products, all specifically created with UK customers in mind. Amazon Fresh stores also sell household goods, magazines, flowers, Amazon devices and more items that the retailer thinks shoppers will be looking for.

Store Safety: Amazon said it has applied best practices from across its business and has put several measures in place to ensure it is offering a safe workplace for associates and shopping experience for customers, including:

Lowering the max occupancy to 20 so that customers have more space as they shop and associates have more room do their jobs

Clear markers to remind everyone of the need to wear face coverings and maintain physical distancing

Available PPE and disposable gloves at the store entrance and after the entry gate, as well as hand sanitiser 

Frequent cleanings in the store

Future Plans: Amazon said it is excited to see how customers like the Amazon Fresh stores and looks forward to opening more in the greater London area in the future.