Amazon and Monoprix have announced they are joining forces to bring grocery items sourced from Monoprix to Prime Now service customers in Paris and its neighborhood this year.
Grocery items sourced from Monoprix will be available in the Prime Now app and web site through a dedicated virtual store.
More than a banner, Monoprix is a brand with a unique positioning, notably providing a wide and innovative grocery offering, that is gourmet and creative.
Thanks to this collaboration Amazon Prime Now customers will be able to access thousands of grocery items sourced from Monoprix: store brand (including Monoprix, Monoprix Gourmet, Monoprix Bio, La Beauté Monoprix), fresh products, exclusivities, etc.
Jean-Charles Naouri chairman and CEO of Casino Group, states: “Thanks to this unique partnership between Amazon and Monoprix, Casino Group reinforces its omni channel distribution strategy and gets even closer to its customers and their needs. This commercial partnership is a new milestone in Casino Group strategy to innovate ever more for tomorrow’s urban commerce.
Frédéric Duval, country manager, Amazon.fr, added: “This commercial partnership, which further enlarges Prime Now service selection, will enable Amazon Prime customers to benefit from ultra-fast deliveries for their Monoprix orders.”
Régis Schultz, chairman of Monoprix, adds: “Monoprix further differentiates and increases its unique position as urban omni channel leader. Monoprix will benefit from the most comprehensive grocery delivery service in Paris.”
All Prime members can immediately download the Prime Now app, available on iOS and Android devices, or visit www.primenow.fr to find eligible delivery postcodes, place orders and track the status of their delivery in real time or request notification when the service is available in their area.
Monoprix is a leading urban retailer with a presence in more than 250 cities in France through six banners.
A subsidiary of Casino Group, Monoprix operates through approximately 800 stores and employs around 21,000 people. The Group generated €5bn in business in 2017.
A pioneer of the home delivery developed by the banner in 1990, Monoprix generates more than three million deliveries per year, in more than 150 cities in France. After the creation of the click & collect service over three years ago, the brand innovates consistently towards more customer service with the shop and go service (laché de caddie in store and home delivery and payment), shop1h (delivery by foot in less than one hour), shop and give (food donation and bulb and battery recycling at home), monop’easy (payment on smartphone without checkout lanes), smart shopping list, etc.
Commenting on the new partnership, David Jinks, head of consumer research at ParcelHero, said: “Amazon has been developing its Prime Now delivery services in several European cities, and Monoprix, a Paris-focused upmarket grocery store chain in the mould of Amazon’s own Whole Foods stores, will have many loyal shoppers willing to spend extra for express deliveries.
“Amazon actually gains two prizes in its Monoprix deal: the new service will be offered on a dedicated site and that could well encourage more shoppers to join Amazon’s Prime service – remember Prime members spend double the amount of non-members in a year. And secondly, it takes Amazon further into the fresh food market. Amazon is developing its groceries service in several countries and clearly sees this as a market that is bearing fruit.
“It is true that Amazon’s online grocery delivery rival Ocado already has a deal in place to supply Monoprix customers with standard, non-express, grocery deliveries. But once again Amazon might be preparing to eat Ocado’s – and other grocery delivery providers’ – healthy salad lunch.”