Amazon’s biggest ever Black Friday Sale continues, with new deals every day


The Amazon Black Friday Sale continues, with brand new deals every day and more savings to be made than ever before.

The Amazon Black Friday Deals Store has been live since 00.01 on Friday 22 November and lasts until 23.59 on Friday 29 November, with new ‘Deals of the Day’ going live every day, on the products customers want, at the time of year they need it most.

Offering great deals on hundreds of thousands of must-have products; from the latest consumer electronics and Amazon Devices, to trending toys and beauty, food and drink, fashion and home, and festive gifts for all of the family, even your furriest friend. Plus, a wide selection of items from handcrafted gifts to innovative new products from small businesses and artisans from Amazon Marketplace, Amazon Handmade and Amazon Launchpad.

Whether customers are getting a head start on their gift lists, readying their homes for family festivities or grocery shopping for Christmas feasts, Amazon makes the festive season easier than ever with top deals and low prices.

Shoppers can also look forward to thousands of ‘Lightning Deals’ – products available at a discount, in limited quantities, for a short period of time – with new deals becoming available as often as every five minutes. For customers looking to save more this festive season, Prime members can enjoy exclusive 30-minute early access period to all Lightning Deals, plus even more value and benefits.

The Black Friday Sale comes ahead of the kick-off of Prime Video’s live and exclusive Premier League matches. Prime members in the UK will have access to 20 exclusive matches in December, completely free with their Prime membership.

For a limited time, including throughout the Black Friday period, new Amazon Music Unlimited customers can get the best Black Friday deal in Amazon Music’s history – four months of the premium streaming tier for just £0.99 to enjoy unlimited access to more than 50 million songs, ad-free. Alongside this, with the purchase of select Echo devices, new Amazon Music Unlimited customers in the UK can receive four months of the premium, ad-free streaming tier for free.

From big ticket tech to stocking fillers, customers are set to save tens of millions during Amazon’s Black Friday Sale.

Black Friday deals live on Thursday 28 November include:

Barbie ESTATE Three-Story Town House£99.99£81.99£18.00
Silentnight Warm and Cosy Duvet£37.81£30.99£6.82
Sonos Beam Compact Smart Soundbar with Amazon Alexa Voice Control£389.00£329.00£60.00
Jameson Crested Irish Whiskey, 70 cl£27.77£21.00£6.77
Lavazza A Modo Mio Espresso Passionale Coffee Capsules£9.23£5.69£3.54
Braun Series 9 Electric Shaver for Men£179.99£139.99£40.00
Xbox One S 1TB Console – Two-Controller Bundle£249.99£179.99£70.00
UNO Extreme£29.99£22.49£7.50
Real Techniques Mini Travel Size Multitask Makeup Brush for Blush, Bronzer or Highlighter£5.99£3.49£2.50

Prices correct as of 27/11/2019

Further Black Friday deals across include:

  • Prime Now: new Prime Now customers can enjoy £10 off their first shop
  • AmazonFresh: new AmazonFresh customers will have access to up to £40 off their first shop
  • Amazon Music Unlimited: new Amazon Music Unlimited customers can enjoy four months of the premium streaming tier for just £0.99
  • Audible: new members can explore Audible on any device for £3.99 a month for 4 months
  • Prime Video: all customers can buy movies & TV shows including Captain Marvel, Bohemian Rhapsody, Shazam! and Chernobyl with up to 40% off
  • Fashion: saveup to 40% on the exclusive CARE OF by Puma collection, up to 30% on denim brands, up to 50% on a selection of luggage including Samsonite and Eastpak, up to 25% on trainers including Nike, Adidas, Puma and Vans, up to 30% on Swarovski, and up to 40% on watches including Olivia Burton and Fossil
  • Amazon Pantry: Prime customers can get £15 off when they spend £40 or more on selected items from Amazon Pantry
  • Kindle Unlimited: new customers can explore Kindle Unlimited on any device for 3 months for £0.00
  • Save up to 25% off home and kitchen accessories and electronic products from AmazonBasics and up to 25% off Amazon furniture brands Alkove and Movian
  • Save up to 25% off daily essentials by Amazon, including up to 25% on Mama Bear baby products and household products by Presto!
  • Amazon Handmade: customers can save up to 30% on selected Amazon Handmade products, including jewellery, accessories, home décor, baby products and gifts

For Prime members

Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals, plus even more value and benefits.

Amazon’s ultra-fast delivery service, Prime Now, will also offer special Black Friday deals to more than a third of the UK population, providing thousands of items, across a selection of gifts, gadgets, fashion, Christmas treats and household essentials, which can be delivered in scheduled one and two hour delivery windows or within 60 minutes in selected postcodes. In 2018, the fastest Prime Now delivery on Black Friday took place in Portsmouth where two bottles of wine, wine goblets and Coca-Cola were delivered to the customer in 16 minutes and 29 seconds.

Prime members can also enjoy grocery delivery service Amazon Fresh, giving them access to more savings whether they are shopping for Christmas dinner or buying edible gifts for friends and family. New for this year, Fresh on Demand means Prime members in select postcodes pay just £2.99 per delivery on orders over £40 (free for orders over £120), or they can subscribe to Fresh Add-On of £3.99 per month for unlimited free deliveries.

Ways to shop

There are now more ways to shop than ever before this Black Friday, including AR View, Showroom and Discover, offering innovative shopping experiences.

  • AR View enables customers to see certain products in their home before they buy using augmented reality technology.
  • Showroom offers customers the opportunity to virtually stage Amazon furnishings in 3D in a living room setting.
  • Discover allows customers to browse items and quickly refine the selection based on their personal preferences.

Mobile shoppers can also find where their parcels are in seconds (on eligible orders) in the Amazon App, use camera search to quickly find the items they want by pointing at an item or barcode, and never miss a deal by setting Watch-a-Deal alerts.

Moreover, shopping across the whole site is even easier with deals organised by the most-shopped-for interests. From TVs, Home Entertainment and Smart Home to Kids Toys, Video Games, Amazon Devices and more – customers can discover deals that they’ll love even faster.

Customers can also support their favourite charitable organisation every time they shop with Amazon, at no cost to them, through AmazonSmile. Customers who shop directly at will find the Amazon they know and love, with the added bonus that Amazon will donate a portion of eligible purchases to the charity of their choice. Customers can choose from more than 16,000 charitable organisations around the UK.

With Treasure Truck, customers can discover fun activities and curated product offers at amazing prices. Opt-in by texting ‘TRUCK’ to 87377 and receive SMS notifications. This Black Friday period, gift givers who act fast will find incredible deals on holiday-must-have tech, alcohol and kitchen items, complete with delightful extras, fun games and lots of prizes in select cities – order online and pick up same-day at one of our pop-up locations, while supplies last.

What’s more, new customers can now enjoy free delivery on their first order fulfilled by Amazon.

Hundreds of small businesses helping deliver Christmas across UK

Amazon is well prepared to provide its customers with the best Christmas shopping experience thanks to its continued investment in the UK. Amazon alone has invested £18 billion in the UK since 2010 in its UK-based research and development, fulfilment and logistics infrastructure and in 2019 alone is creating a further 2,000 new permanent jobs, taking its permanent UK workforce to 29,500.

Hundreds of small businesses and artisans selling on Amazon Marketplace, Amazon Handmade and Amazon Launchpad are offering thousands of deals this Black Friday, providing customers with a wide selection of items from handcrafted gifts to innovative new products.

Launching on Amazon five years ago, the Coconut Merchant sources ethical coconut-based products from farming communities in Sri Lanka, Thailand, Indonesia and the Philippines, selling the products to customers around the world through Amazon Marketplace. This will be the fourth time they will participate in Black Friday.

“Black Friday provides a unique opportunity for us to showcase products to new customers and boost our sales, which ultimately helps us make an even more positive impact on our farmers lives.” said Al Shariat, Director of Coconut Merchant. “We’ve been given huge support from Amazon over the last five years – not just through Black Friday – but also with how to sell around the world and how to test selling on the high street and online with Amazon’s Clicks and Mortar programme.”

Al Shariat was one of the first small business owners to participate in the launch of Clicks and Mortar. Run in partnership with Enterprise Nation, Direct Line for Business and Square, the year-long pilot programme explores a new model to help online businesses experience the high street while highlighting the benefits of combining in-store and online retail.

Christmas returns

We’ve specially extended our returns period for the Christmas season. Items dispatched by during the period from 1 November, 2019 to 31 December, 2019 inclusive may be returned at any time before midnight on 31 January, 2020. This return policy is valid for: all items sold and dispatched by, items sold by third-party sellers and fulfilled by Amazon, as well as items offered with the Prime logo, which are sold and fulfilled by third-party sellers.