Amazon’s Climate Pledge Friendly programme now offers more than 100,000 products in Europe


Amazon today announced that customers can now buy from a selection of more than 200,000 Climate Pledge Friendly products, with over 100,000 of them available in Europe (the UK, Germany, France, Italy and Spain).

The programme, which makes it easier for customers to discover and shop for more sustainable products, is adding five new European certifications that help preserve the natural world: Associazione Italiana Agricultura Biologica (AIAB), EU Organic, Fair For Life, Natrue, and Soil Association Certification, bringing the programme’s number of certifications in Europe to 31. This includes 30 third-party certifications and Amazon’s own Compact by Design certification, which identifies products that, while they may not always look very different, have a more efficient design.

To mark this one-year anniversary, Climate Pledge Friendly products, which include grocery, household, fashion, beauty, Amazon Devices and personal electronics, as well as items from a range of other categories, will be discounted by between 15% and 40% from October 11-17. For example, customers will be able to shop for Garnier Solid Shampoo at a 20% discount, Tom Tailor Black T-shirt at a 25% discount, and Super Sparrow Steel Water Bottle at up to 40% discount.

The new certifications further enable Amazon’s customers to discover and shop for products that meet sustainability standards designed to help preserve the natural world.

·       Associazione Italiana Agricultura Biologica (AIAB)certifies food, cosmetic and detergent products made without the use of chemical pesticides, following the principles of high level of biodiversity, natural resource preservation and animals’ welfare standards.

·       EU Organic products have zero or minimal chemical pesticides or fertilisers, support animal welfare and non-genetically modified standards, and must contain at least 95% organic ingredients.

·       Fair for Life certifies fair trade products across the entire supply chain, ensuring that human rights are safeguarded, workers enjoy good and fair working conditions and farmers receive a fair share. 

·       NATRUE is an international non-profit association committed to set and build strict requirements for the certification of natural and organic cosmetic products, covering sourcing, formulations, packaging and ethical requirements.

·       Soil Association Certificationsupports a sustainable way of farming and producing food through meeting the Soil Association Organic Standards that works with nature to support wildlife, protect the soil, care for animals, and help farms combat climate change.

Zak Watts, Amazon’s director of sustainability in Europe, said: “We’re delighted to be expanding our Climate Pledge Friendly programme to more than 100,000 products in Europe with these new third-party certifications. Climate Pledge Friendly has been designed as a simple way for our customers to shop more sustainably, and forms an important part of our commitment to building a sustainable business for our employees, customers, and communities. These new certifications provide yet more choice for our customers, and we’re excited to have such a diverse group of reputable sustainability certifications on-board.”

Clare McDermott, business development director at Soil Association Certification, said: “It’s fantastic to see Amazon working with trusted certification partners like ourselves to help make sustainable shopping easier and more accessible for customers. Online is a key channel for sustainable shopping that has grown significantly through the pandemic with one in four products now sold online in the UK – and this is just the beginning. We’re therefore delighted to be involved in such a wide-ranging sustainability programme like Climate Pledge Friendly to help bring more of our certified organic products to shoppers.”

In 2019, Amazon co-founded The Climate Pledge. More than 200 signatories have now committed to reach the Paris Agreement ten years early and be net-zero carbon by 2040. As part of its commitment, Amazon is on a path to reaching 100% renewable energy across its operations by 2025 and has ordered more than 100,000 electric delivery vehicles, with thousands already making deliveries to customers in Europe. Amazon also launched the Climate Pledge Fund, a $2 billion fund to back visionary companies whose products and services will facilitate the transition to a low carbon economy. Amazon is working to minimize waste, increase recycling, and provide options for customers to reuse, repair, and recycle products. Climate Pledge Friendly is part of a series of initiatives to preserve the natural world. With Climate Pledge Friendly, Amazon does the hard work on behalf of its customers, putting scientific rigour behind identifying the most credible standards, and building customer trust through transparency.