Approaching take-off: as the world re-opens, Rock Luggage celebrates fresh new look


Premium British luggage brand, Rock, today revealed its new corporate brand identity, which includes new logo, brand collateral, unique social assets, and holistically redesigned website. As the British travel industry looks optimistically towards an easing of global restrictions, Rock is poised with a new consumer platform, innovative creative direction and confident new design to supply every eager traveller with the means of escape.

Travel heritage

With over 40 years of travel know-how, Rock’s range of premium British designed suitcases provides customers with the choice of hard or soft cases, designed to reflect the stylish needs of the UK’s most image-conscious travellers. With an ambitious programme of product design and launches ahead, Rock has responded to the customer need for authentic, direct relationships with the brands they love and trust. Extending their thriving business into a direct-to-customer portal, Rock will provide a cohesive and service-oriented consumer offering which will put them in an ideal position for the expected post-pandemic travel boom.

First class service

With a personal approach to customer service, Rock’s aim is to ensure a hassle-free start to every trip, with a reinvigorated consumer pledge; seamless service, next day delivery, comprehensive repair programme and a 15-year warranty for every suitcase.

The Rock Luggage foundations are built on the dreams of adventure: to provide generations of travellers with the perfect companion to their journey, with innovative, well-made, beautiful luggage that will take them anywhere their imaginations desire.