Ardbeg invites its worldwide fandom to join the brand for global Ardbeg Day 2022 celebrations

Held annually on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle), Ardbeg Day is a global celebration of all things Ardbeg. This year, the event falls on 4th June, with festivities set to take place at the Distillery, online, and at local events around the world. To celebrate the launch of their latest palate “punk-turing” Limited Edition, Ardcore, the Distillery is calling on their rabble-rousing mass of fans to rock up for the loudest event in the whisky calendar.

From Ardbeg, a Distillery with more ups and downs that a pogoing punk, comes Ardcore. Created with roasted black malt – an unconventional choice, and a first for Ardbeg – this spirit is all about what happens up front, centre-stage. Incinerated to hair-raising levels, the malt is what defines its distinctive profile. Described by Dr Bill Lumsden as tasting ‘like biting on a spiky ball’, this devilishly delicious dram is one for the ages.

Inspired by the devil-may-care attitude of Ardbeg’s fans, this dram is bottled for them. Ardcore also draws inspiration from Islay’s little-known punk past, celebrating the characters of ‘PUNK ELLEN’ – the alleged nickname for Islay’s main port, Port Ellen, in the 1970s.

Colin Gordon, Ardbeg’s Distillery Manager, said: “This year will be my first physical Ardbeg Day. We know not everybody can make it to Islay, so we’re delighted to be broadcasting all the day’s antics online too. Whether at the Distillery or at home, we hope lots of you rock up, punked out and ready to party come 4th June!”  

Ardbeg’s Head of Distilling and Whisky Creation, Dr Bill Lumsden, said: “Ardcore is a dram that wears its heart on its sleeve – its black heart! Created with roasted black malt, burnt to hair-raising levels, this spirit is all about substance. Notes of charcoal and sweet smoke make for an in-your-face nose, while potent notes of aniseed and dark chocolate stamp this bottle out as one fit only for the most Ardcore of fans.”

Ardcore will be available to buy from Ardbeg Embassies, whisky specialists, online retailers and from the Distillery Visitor Centre. Ardbeg Day events will comply with local covid guidance, and numbers may be limited for the safety and enjoyment of all. For more news on Ardbeg Day 2022 and all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at Ardbeg.com.