Following the successful launch of ARLU Rum by Alderman’s Drinks, the bold, punchy, flavoursome rums will now be hitting the shelves of Booths Supermarket from 1 July. ARLU RUM Original Spiced and ARLU RUM Passionfruit (RRP £25) are set to tantalise shoppers taste buds.
Launched earlier this year, this expertly crafted rum range capitalises on ever-growing sales of the dark spirit, which already top £1billion per annum and has seen significant growth during the coronavirus pandemic – sales of spiced rum doubled the week before lockdown. It’s clear the rum-aissance is well underway.
Caribbean born, Manchester made, ARLU rum is imported from the award-winning Demerara Diamond Distillery and lovingly blended with unique natural flavours and spices in the heart of Manchester.
ARLU RUM Original Spiced is sure to satisfy even the longest-standing rum fans thanks to its slightly sweeter take on classic spiced rum with notes of vanilla fudge and butter. While ARLU RUM Passionfruit & Mango capitalises on the trend for passionfruit flavours. Searches for passionfruit are up 12% compared to last year according to Google Trends. This variant has been created by blending quality rum with a fantastic range of spices and fruit flavours. It provides a unique twist to classic cocktails or can be enjoyed simply with a mixer.
Liam Manton, co-founder of Alderman’s Drinks, the company behind ARLU Rum, as well as one of Britain’s most exciting gin brands, Didsbury Gin, says: “We’ve seen Brits’ growing thirst for new and exciting products – ARLU, which offers something different and quite unique, has boomed in popularity during lockdown. Now, we’re really excited to be able to increase availability to cater for demand.”
ARLU Rum launches in Booth’s on 1st July at £25.00 RRP. It is also available to purchase online at www.arlurum.com.