Asda has launched a Money Credit Card, which offers cashback rather than points, and relaunched its website for financial products and services as Asda Money in partnership with global marketing and technology agency LBi.
The new Asda Money site is reported to have been designed from the ground up and acts as a platform for customers to explore and apply for a range of financial products including credit card, motor, home and pet insurance, life insurance, travel insurance and travel money.
It replaces the supermarket’s previous financial services arm, Asda Finance.
LBi said it worked in partnership with key Asda stakeholders and partners, and assembled a blended team of developers, user experience specialists and creative designers to deliver a website that accurately reflects the supermarket giant’s brand values and customer segments.
Features of the new site include tools such as a credit card cashback calculator and a currency rate ticker. Since the travel insurance products are most widely viewed via mobile devices, this entire section is said to be fully optimised for viewing via mobile browsers.
Kirsty Ward, head of Asda Money, said: “Asda has built a reputation for delivering value and quality to our customers which is as relevant today as ever. Asda Money has worked closely with LBi to create a website that meets these values by making our financial products and services transparent and understood by everyone.”
Abi Ellis, creative director at LBi, said: “Our aim was to help Asda customers to get even more value every day – this time, from Asda financial products. Our blended team worked to create a simple design which helps people get to grip with the products at a glance. We’ve made it easy for people to dig deeper into the detail if they wish. Or choose to apply in an instant.”