Asda renews sponsorship of World Food Awards for 2012 event

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World Food Awards: celebrating ethnic cuisine

World Food Awards: celebrating ethnic cuisine

Asda has renewed its three-year relationship with the World Food Awards and confirmed its support and sponsorship for the Best New Product of the Year category at this year’s event.

The event, which showcases and celebrates the best ethnic food products and brands, will take place at the Lancaster London Hotel on 2 November 2012.

The Awards, now in their fourth year, have been created by the World Foods Association to recognise the growth within this sector and the diversity of cultures and communities that inspire the industry.

The World Food Awards are open exclusively to companies specialising, promoting or stocking products from the following communities: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean.