Asda, the UK’s second largest supermarket, is piloting contactless payment in 25 stores from July 2012.
The contactless technology, provided by Streamline and Visa Europe, means Asda customers will be able to tap the reader with their contactless enabled card, and pay in less than a second when making payments of up to £15 (rising to £20 from 1 June 2012). The technology is expected to reduce queues, especially during peak periods.
The deal will see Asda capitalise on the growing popularity of contactless technology, said Streamline and Visa Europe. Today there are around 20m contactless cards in circulation in the UK, with a total of 30m anticipated by the end of 2012, the duo said.
Matthew Rowsell, chief commercial officer at Streamline, said: “This partnership is the latest step in the contactless revolution that we’re seeing right across the UK. Bringing Asda on board reinforces how popular and necessary contactless has become. Streamline is committed to keeping retailers up to date with the latest industry and consumer trends, with ongoing support and guidance in implementation.”
Mark Austin, head of dontactless, Visa Europe said: “The rollout of contactless technology by organisations like Asda is helping to set the scene for a major change in the way we pay. We’re excited to be working with partners across the industry and remain committed to the rollout of Visa payWave to match the ever increasing uptake of Visa contactless cards by British consumers.”