Asda to stock Sunmagic fruit juice, smoothies and juice drinks

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Sunmagic: Asda listing

Sunmagic: Asda listing

Asda is listing Sunmagic fruit juice, smoothies and juice drinks in 250 stores across the UK. The move marks the brand’s debut into the ambient fixture of one of the top four multiple retailers.

The Sunmagic listings compirses four products:

·         6 x 330ml can – Multi Pack can of 100% pure still orange juice

·         6 x 330ml PET – Multi Pack of 100% pure Fairtrade orange juice

·         6 x 330ml PET – Multi Pack of 100% pure Fairtrade apple juice

·         6 x 330ml PET – Multi Pack of Fairtrade tropical juice drink

Brand owner Multiple Marketing said it has launched Sunmagic in Asda following a period of significant growth. The Sunmagic brand recorded its highest ever annual sales in 2009 during the recession and achieved record breaking annual sales in 2010, it said. The company added it has recently embarked on a rebranding exercise and created new premium products.

Razin Ali, brand manager for Sunmagic, said: “We are thrilled about the Asda listings. It provides us with the opportunity to extend our brand awareness among consumers. While Sunmagic is already one of the most widely distributed fruit juice brands in the independent and convenience channels, consumers will now be able to buy Sunmagic brand and get the sunshine into their lives from their local Asda store.”