Asda and Zappar join forces to bring an extra level of spook to Halloween


Zappar, a leader in Augmented Reality (AR) enabled products and entertainment, has teamed up with leading supermarket chain, Asda to bring to life the Asda ‘Spook Squad’ in-store and take-home Halloween kids activity, a concept developed by total brand experience agency, Momentum Worldwide.

Launching in 394 stores across the country on 25 October, shoppers will be invited to take part in a monster hunt around store. They will be given clue sheets to guide them around the store, and masks with “Monster Vision” to help them spot the mischievous Fang and Fangle hidden in the red ‘reveal’ floor stickers. Once they have completed the hunt, they will be given membership cards, showing they are now members of the ‘Spook Squad’.

By using Zappar’s free smartphone and tablet app parents and children can ‘zap’ the masks to reveal AR content and transform themselves into either Sir Spook or George-ina, using the “Spook Swap” function to switch between characters.

Take home packs will also be available for shoppers which include four stickers that can be placed around their homes in order to create a personalised monster treasure hunt with the aim of catching new characters Fang and Fangle. Exclusive AR features include animated spooky effects, a game of catch Fang and Fangle, and a chance to take a selfie with both characters once they’ve been caught.

This latest augmented reality instalment from Asda follows their hugely successful in-store events, which have all seen over 15,000 shoppers engage with the zappable elements in just a 6 hour window.

Max Dawes, partnerships director at Zappar, said: “It’s great for us to be able to work with such a well-loved family brand again. We wanted to help Asda create really engaging moments for their customers and with our latest Halloween offering in-store and at home I think we’ve done just that.”

Steph Hughes, head of in-store marketing non-food at Asda, said: “Keeping kids entertained whether you’re doing the weekly shop or unpacking at home is always a challenge. We’ve had great feedback from our customers with previous in-store events using Zappar, so we’re excited to be able to take this even bigger for Halloween this year.”