ASICS partners Stade Français Paris to kit out the 2014/2015 French Champion team for new season


Leading sport performance brand, ASICS, has partnered with Stade Français Paris, one of the legendary clubs of European rugby, to kit out the 2014/2015 French Champion team for the upcoming season.

At Stade Français Paris, the unveiling of the new Rugby jersey is always a big event.

Since the 1990s, the Parisian club has specialised in providing its players with a fusion of originality, daring and innovative kit.

The 2015/2016 kit for the French champions builds on this tradition.

Echoing the famous stripes of the club, which were initiated by ASICS during the 1997/1998 season, where the team won the French title, the new jersey is the result of intensive research in both design and performance, providing the team with a competitive advantage for the season.

Having resumed training in late July under the leadership of its coach, Argentinean Gonzalo Quesada, the Parisian group unveiled its new ASICS’ designed and manufactured jerseys with an exciting short film on Tuesday August 4th 2015.

The new range comprises three jerseys:

The first, with blue as the dominant colour, crossed with pink lightning bolts, is inspired by the stained-glass windows of Notre Dame cathedral, and is a reference to Paris, the “City of Light”. A shade psychedelic, a tiny bit Art Nouveau, with a few hints of Moulin Rouge and a bohemian vibe, it will be worn by the Parisian players for home games.

The second, with pink as a dominant color, pushes up fantasy and daring another few notches. The graphics combine a drawing of the Eiffel Tower, the ship, symbol of Paris, the fleur-de-lis, the lightning, the date of the first professional French Championship victory for the club and an image of the Greek gods.

A third shirt, a white version of the second, rounds off the collection.

The design and material incorporated in the 2015/2016 Stade Français Paris shirts is inspired by the strips of the South African Springboks and the Australian Wallabies, two national selections in partnership with ASICS.

Every element of the new kit has been designed to benefit the wearer. The cutting-edge technology is driven by rigorous research and development from ASICS’ Institute for Science and Sport in Kobe and product team based in Europe

The new kit is genuinely innovative. It’s lighter than ever, thanks to the use of unique fabrics and a reduction in the seams, whilst also being more hardwearing, enabling greater freedom of movement. Additionally, the ‘moisture management’ concept gives the product excellent breathability.

ASICS is famed for its attention to detail, which is why, beyond the shirt itself, it has also paid dedicated attention to the design of the shorts, which are made from different materials for greater freedom of movement, and “2 in 1” socks equipped with a compression system.

The fans’ shirt will also be composed of a high-performance, technical material, boasting Motion Dry technology, which enables the sweat to be wicked away, ensuring the shirt remains dry.

Happy manager, delighted players

Gonzalo Quesada said: “It’s exciting to enter the new season by partnering with a champion” said the manager of the Stade Français Paris, on Thursday July 23rd, as he presented the challenges of the new Top 14 edition to the press from the club’s facilities at La Faisanderie, in the Saint-Cloud National Park. “At Stade Français, a new jersey is always a major event. Technically advanced, this season’s models will give the players an edge to win.”

The members of the Parisian club resumed training on Wednesday 22 July, after a five to six week summer break. Work began with an initial muscle-development cycle, split between the facilities in Jean-Bouin and La Faisanderie, before heading to Val d’Isère in early August for some altitude training. Stade Français Paris will prepare with a single friendly match on August 14th at the Stade Mayol against Toulon. It will kick off the new season for real on August 23rd against the Section Paloise rugby club, last season’s French Pro D2 Champion. It’s a clash where Gonzalo Quesada will have to do without his 13 internationals, French and overseas players, selected for the World Cup (18 September to 31 October 2015).