ASOS launches digital marketing campaign for menswear

ASOS: digital campaign

ASOS: digital campaign

Online fashion retailer, ASOS, has launched a digital marketing campaign for its autumn/winter 2011 menswear ranges.

Titled ‘The ASOS Urban Tour’, ASOS said the campaign uncovers sub-cultures from across the globe and features the latest trends in culture, music, art and fashion from seven cities: London, New York, LA, Berlin, Paris, Tokyo and Shanghai. 

The films showcase the ASOS autumn/winter 2011 collection and allow viewers full shopping capability from the looks worn by the performance artists, creating a dynamic and functional social media viral campaign, said ASOS.

Three films – London, Paris and Tokyo – are claimed to have been shot by two of the world’s leading street-culture directors and feature extreme examples of raw talent from both dance, music and skating, said ASOS.