ASOS launches mobile apps for iPhone, iPad and Android in China

ASOS: connecting with customers in China with mobile apps

ASOS: connecting with customers in China with mobile apps

In a first for the UK’s largest independent online fashion and beauty retailer, ASOS has launched mobile apps for iPhone, iPad and Android to the Chinese market.

Developed using retail technology specialist Red Ant’s award-winning RetailOS mobile commerce accelerator, the apps are:

  • Fully transactional mobile app designed specifically for the 700 million-strong Chinese smartphone user market
  • Feature rich and fully shoppable with hybris commerce platform and Alipay
  • Features include Catwalk for all products, access to personal profiles, wishlists and Chinese social sharing

Social media buzz suggests it has been well-received by ASOS customers and the fashion industry:

  • “I appreciate the fashion sense of ASOS’ fashion buyer, the items on the app attracted me so much and the app is more convenient than selecting on the website. I can also share the items with my friends from my phone, it is very warm and useful for us.”

Men’s Health Assistant Editor Yu Qing

  • “Cool! Finally I can view the ASOS products in clear categories instead of spending a lot of time searching for what I want on Tmall. It’s more convenient.”

Rayll Beauty Fashion Editor Kichi

  • “This app could help me know the latest ASOS collections better and faster than the website… I can shop with my cellphone anywhere and any time.”

Vogue Feature Editor Mo Mo

  • “t is much faster and simpler than Tmall. I can see my different selections. I love the app’s design – simple and fashionable.”

1626 Assistant Editor Wei Ba

  • ‘”In the past, most people thought ASOS was an inaccessible brand, only available overseas. But now…more and more consumers will buy what they really want from ASOS, any time, anywhere..”

Leon Chief Fashion Editor Tao Chang

ASOS’ general manager – China, Daniel Jenks, said: “ASOS is dedicated to delivering the best possible experience to our customers in China, and the launch of our apps, backed by Red Ant’s expertise, is a significant step towards ensuring they receive a high-quality, mobile-first service which meets all of their needs in an increasingly sophisticated marketplace. We’re delighted with the results so far and in the space of a few weeks, app downloads and sales have exceeded our expectations to form a substantial mix of our sales.”

Red Ant’s CEO Dan Mortimer said: “As the UK continues to forge stronger and more profitable business relationships with China, we are delighted to be the mobile partner of choice in the Far East for one of the world’s most successful and reputable online retailers. The local knowledge and expertise of our team on the ground in Asia has been invaluable in developing an app which makes the most of the commercial opportunities presented by the world’s biggest mobile market.”