Astound Commerce adds several new customers to rapidly growing client roster


Astound Commerce today announces that it has added Bata, Fenwick, Hobbycraft and WHSmith to its growing roster of 40 retail customers across the UK and Middle East. This rapid expansion forms part of the company’s ambitious growth plans, which have also seen several key hires to support Astound’s enhanced consultancy service. Driving forward the new service offering will be Michael Wood, who has recently been appointed as Principal Digital Consultant, and Kristian Cooper who joins Astound as Consultancy Practice Lead.

Wood is a highly qualified customer experience and digital expert, who brings over 15 years’ experience in the retail industry and three years in digital consultancy across a variety of fields. He joins Astound from Pragma Consulting where he held the position of Digital Director. Wood will advise Astound’s client base on how best to grow their sales pipelines and open new revenue streams through developing and delivering first-rate digital offerings.

Cooper has over 18 years of experience within the digital software industry. He joins Astound from Kao Corporation, where he headed up the company’s Digital Commerce Centre of Excellence and was responsible for omnichannel commerce, mobile and CRM delivery across EMEA and Americas. In his new role at Astound, Cooper will lead on delivering strategic advice to clients on their digital transformation requirements, including continuing to help customers transition to Salesforce Commerce Cloud for increased agility and scalability.

Wood commented: “Astound is a digital commerce agency which is constantly pushing the envelope to ensure it offers the best possible consultancy services to its retail customers. Astound already offers a tailored, end-to-end service which covers everything from back-end programming through to the design stage. Now it is adding to its already comprehensive consultancy offering to give customers an unparalleled advisory service – this is a unique proposition which I can’t wait to be part of. The two new roles which have been created for Kristian and I demonstrate the continued momentum of the company as it continues to blaze a trail in the e-commerce sector.”

About Astound Commerce

Astound Commerce is an award-winning Digital Commerce Agency, combining strategy, technology, creative and interactive marketing services for many of the world’s leading brands and retailers. With a broad set of technology, digital, and e-business solutions, Astound can power every aspect of online business and integrate across all marketing channels.

Astound works with the world’s leading technology providers to make sure brands reach their full potential in the digital space. It delivers enterprise-class digital commerce solutions on industry leading platforms: Salesforce Commerce Cloud, IBM WebSphere Commerce, SAP Hybris, Magento® (recently acquired by Adobe), Shopify+, and NetSuite.  With over 600 skilled professionals in 14 offices worldwide, Astound delivers successful online experiences for many of the world’s most iconic brands, including Al-Futtaim Group, BooHoo, Boux Avenue, Brown Thomas, Cotton Traders, FatFace, Lulu Guinness, Mothercare and Oasis.