AT Cross assumes distribution of Sheaffer business gifts


AT CROSS is pleased to announce it will assume distribution of Sheaffer pens in the corporate gift sector globally, with effective from 1 January  2016. After this date, all Sheaffer orders should be placed with CROSS directly.

“We are ecstatic to assume responsibility for the distribution of the Sheaffer brand’s corporate gifts globally, further solidifying our dominance in this sector of consumer goods. Sheaffer is also a historic American brand like CROSS, acquired not long before our successful relaunch of CROSS and the “Make Your Mark” campaign. We are confident we can also take the Sheaffer brand into the future with similar success,” said Magnus Jonsson, Global CMO, AT CROSS.

The last date that BIC Graphic will ship an order of Sheaffer writing instruments is January 29, 2016. Sheaffer branded bags and accessories will continue to be sold by their current distributor BIC Graphic through 2016. CROSS is enthusiastic and confident about their ability to successfully perform this important role for Sheaffer moving forward.