Atheon Analytics and Co-op launch daily supplier order-forecast change dashboard


Atheon Analytics announces the availability of a suite of forecast communication and analysis capabilities in its SKUtrak ‘flow-of-goods’ service, with Co-op forecast data connected from launch. The Co-op’s 1,200+ suppliers can already access free, daily dashboards to monitor daily service level, availability and sales through SKUtrak, Atheon’s multi-retailer visual reporting and analysis platform. This latest free-for-life tool highlights all significant changes in forecasted demand, allowing suppliers to react appropriately or discuss with Co-op.

“Enabling our suppliers to make quicker, more informed decisions by highlighting daily order forecast changes in SKUtrak represents one of the many, positive steps we are taking to work collaboratively with our suppliers,” comments Chris Machin, head of fresh supply, Co-op.

Changes in forecast can be complex and time-consuming to understand, making it difficult for suppliers to react. Using SKUtrak to highlight changes in forecasted demand enables suppliers to take corrective action where needed. When combined with other SKUtrak information on supplier service levels, current sales and availability, suppliers have all the information required to assess forecast credibility and act accordingly.

Chris Machin explains: “Using the SKUtrak platform to highlight the change in demand forecast permits a move to a more collaborative process in which our suppliers and our analysts can review, flag and amend upcoming forecasts in-line with actual expected demand. We can take into account real-world influencing factors to ensure forecasts reflect reality and resulting orders are better executed.”

Guy Cuthbert, CEO at Atheon Analytics, says: “We are driving SKUtrak to provide the tools and insights required for suppliers to react in a timely manner. When all parties understand, agree and act upon shared forecasts the benefits to the flow-of-goods are profound; improved availability, reduced waste and more profitable promotions.”

He concludes: “Co-op, like many grocery retailers, has been sharing order forecast data with suppliers for some time. Grocery suppliers tell us that they need help identifying and reacting to short-term changes and our new SKUtrak forecast tools focus on this challenge. The free-for-life demand change tools that we are making available today for Co-op suppliers are the first in a collection of action-oriented predictive SKUtrak services.”