Auchan launches hybrid Fujitsu checkout in four hypermarkets

New hybrid checkout: switches between self-checkout and cashier-operated modes

New hybrid checkout: switches between self-checkout and cashier-operated modes

French retail group, Auchan, has launched a hybrid checkout solution from Fujitsu, which can switch from self-checkout to cashier-operated mode, in four hypermarkets.

Branded as Trolley Express in Auchan, the U-Reverse Fujitsu POS solution is designed for flexibility in queue management to better meet customers’ needs and service expectations.

U-Reverse is claimed to be the first hybrid attended checkout solution in the hypermarket industry and can be switched between modes in fewer than two minutes to reduce queues as soon as they begin to form. These cash-recycling checkouts are also claimed to reduce stress for employees, as staff do not need to handle cash and run a manual balance when opening and closing tills.

The U-Reverse is being deployed in four Auchan hypermarkets, including its two newest stores in Aéroville and Epinay-sur-Seine in France. U-Reverse is one of the retail-specific industry solutions offered by Fujitsu to drive greater efficiency and profitability throughout the retail value chain.

Auchan is continuously working to improve customer experience at its hypermarket checkouts, while driving a more customer-centric approach for its employees. To achieve this, the company turned to Fujitsu, a partner for more than 20 years and with which it first implemented the mobile solutions scanners called Rapid’Auchan. The new U-Reverse system allows Auchan to scale up or down to meet changing demand, delivering measurable improvements in efficiency especially during peak periods, the Fujitsu said.

Further retail-specific industry solutions provided to Auchan by Fujitsu:

  • Self-checkout (hardware and software) and payment station technology already in place in half of Auchan’s French hypermarkets, as well as in other European countries such as Russia and Poland – including cash and cashless systems
  • Personal self-scanning integrating Fujitsu ScanExpress software – cash and cashless
  • Loss prevention management, QueueBoosting (via assistant support when required) and mobile POS solutions

Fujitsu also provides software maintenance and support services to 130 Auchan hypermarkets in France, and in several countries worldwide.

Valérie Vendeville, marketing director, head of POS line of business, Auchan, France, said: “For more than 20 years Auchan has been able to rely on Fujitsu as a key partner to provide state-of-the-art technologies that make our ambitious retail plans a reality. We at Auchan are convinced that Fujitsu’s solutions are well suited to addressing the major challenges in the consumer retail environment.”

David Concordel, Senior Vice President Global Retail, International Business, Fujitsu, said|: “Auchan is focused on effectively using technology to improve both store operational efficiency as well as the retail experience for customers and employees. Fujitsu and Auchan have teamed up to implement an end-to-end retail solution that is creating efficiencies throughout the value chain, changing the way the retail industry works, and noticeably helping to improve the shopping experience for consumers.”



Pricing and availability

Fujitsu’s hardware and software solutions for retail, including U-Scan Genesis, are available to retail customers globally through Fujitsu. Pricing is based on location and configuration.


At EuroCIS you can find Fujitsu at booth C75 in hall 6 from February 16 to 20, 2014. Please visit us at the stand or contact us to arrange an interview with one of our retail experts.