Austerity appliances take off as savvy shoppers seek out value

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Reevoo: austerity appliances attract value shoppers

Reevoo: austerity appliances attract value shoppers

Austerity gadgets – appliances, toys and gizmos from less well-known manufacturers – have become the nation’s new must-haves, according to statistics from Europe’s largest social commerce company, Reevoo.

In eight out of the 19 gadget and appliance categories it monitors, Reevoo found the product rated most highly by real owners in the last 12 months is either a model from a less well-known, less-expensive brand than the obvious market leader, or is a budget version of a product from a leading manufacturer.

The eight categories in which the best-rated product is not from the obvious brand leader or is a budget model, are: compact camera (Casio Exilim EX-H5), Coffee maker (Essentials C12FCB10), cooker/oven (Beko OIF22300XR), dishwasher (Beko DFN1000X), fridge/freezer (Daewoo FRNY22D2W), mobile phone (Nokia 2323 Classic), MP3 player (Apple iPod Shuffle 4th generation), printer (Brother HL3070CW), vacuum cleaner (Numatic Hetty).

“These results are unprecedented,” said Reevoo CEO Richard Anson. “There are only two plausible explanations. Either the brands people previously perceived as being less desirable have suddenly become very good, and very cool to own. Or, more likely, as we all have less money to spend, value has become the most important criteria by which people measure how good their purchase is – as or more important to them than functionality, style, design or cool-ness.

“Who would imagine that the best-rated mobile phone would be a three year old Nokia [the Nokia 2323 Classic] available SIM-free for just £40? It’s incredible to say it but, with everyone poorer yet no-one wanting to go without toys, we’re into an era of austerity gadgets,” he added.

For the full list of best-rated products in all categories, visit Reevoo.

Appliance manufacturer Beko consistently rated well with Reevoo reviewers. Overall, owners rated products from Beko most highly in two categories – for dishwashers and ovens/cookers – while its products were also rated as the best value for money’ in four categories washing machine, dishwasher, fridge-freezer and ovens/cookers.

One or two favourites do make the list. In the MP3 player category, Apple’s iPod Shuffle is at the bottom of the range in terms of specification and price – but its high rating suggests shoppers recognise it as a great-value, entry-level MP3 player, providing all the usual usability and style that people have come to expect from Apple but at a much more affordable price.

London-based Reevoo, founded and run by successful British internet entrepreneur Richard Anson, develops social commerce technology. Its software enables online retailers including Best Buy, Jessops, Dixons and Tesco to invite customers to rate products they have bought, so potential buyers can read real reviews before they, too, decide which product to buy.

Reevoo has analysed all of the reviews it has collected for all of its partners during the last 12 months – some 650,000 reviews – to determine which electrical appliances and gadgets are rated most highly by real people that actually bought and own them.

Reevoo claims its ratings and review site often enables consumers looking for a great deal to find premium products at low prices by displaying current prices from multiple retailers and allowing the consumer to choose which retailer’s site they want to visit. Reevoo also offers discount voucher codes, enabling customers to reduce the price they pay still further.