Autumn Fair seeks international trade success with returning Brands of China showcase

Autumn Fair, the season’s number one home and gift marketplace for the retail industry, is to host manufacturers and wholesalers of Chinese home and giftware as part of the 15th annual Brands of China showcase.

Spearheaded by the Chinese Ministry of Commerce and Genertec International Advertising & Exhibition Co., Ltd, Brands of China promotes the best brands and products that the country has to offer, whilst also enhancing trade and economic relations between the Far East and Europe. Exhibitors will be coming into Autumn Fair from across eight Chinese provinces, namely Guangdong, Zhejiang, Jiangsu, Shanghai, Henan, Jiangxi, Beijing and Fujian.

The Brands of China exhibitor roster will be varied, including the likes of Susino (Jinjiang) Umbrella, Shantou City Big Tree Toys, and Dongguan Yinguan Travelware.

The showcase will include a dazzling Opening Ceremony with Chinese performances and a wide range of international VIPs, in recognition of the strengthening relationship between the UK and China. The ceremony will be held on Monday at 3:00pm in Hall 5, Stand 5M120.

Situated in the Hall 5 food court, the Brands of China translation service will be available for the duration of Autumn Fair. Here, visitors will be able to connect with Chinese importers – facilitating conversations that could see significant deals being done.

The showcase will be highlighting how UK based retailers can build relationships with Chinese partners during a number of educational sessions in our Master Online Retail theatre. The talks will include a session on how to produce state of the art products through China and European collaboration with Zhang Yazhu, vice president of Genertec Ltd as well as a talk from Elle Xie, sales manager at Shantou City Big Tree Toys, who’ll be speaking about how best to source premium Chinese products.

Louise Young, managing director of Spring & Autumn Fair at ITE Group, said: “The continued success of the Brands of China showcase is testament to the hard work that Autumn Fair exhibitors and our Chinese partners put into the showcase each year.

“We’re pleased that there remains a real appetite from our visitors for sourcing opportunities from across the globe. It’s the perfect opportunity for UK retailers to meet Chinese businesses and gain real insights into the products China has to offer.

“Building on the success of our Spring Fair partnership with the Department for International Trade, the Brands of China showcase will really cement Autumn Fair’s international trade credentials.”

The Brands of China showcase will run for the full length of Autumn Fair, from the 2-5 September, and be situated in Hall 5 of Birmingham’s NEC, Autumn Fair’s venue.