Aviko is helping convenience retailers reinvigorate their frozen range with the launch of three new potato skus. As chips (53%) and wedges (40%) are named the two most popular frozen products consumers buy in supermarkets, now is the time to add some variety and premiumisation to your freezer aisle and cash in on consumer demand for the crunchy carb.
The extended range from Aviko, one of the world’s biggest manufacturers of chips and added value potato products, ensures retailers are equipped to capitalize on this consumer demand at a time when eating out is restricted.
The New Super Crunch Julienne Fries are thin cut and extra crispy offering shoppers fast food to cook at home, and retailers, excellent margins. These gluten-free and vegetarian friendly frozen fries are available now via DWF, Consort, Quayside and JB Foods. Case size of 10 x 750g. RRP £1.69
The New Bistro Garlic and Herb Wedges are crispy on the outside, fluffy on the inside and lightly seasoned with a special blend of herbs and spices. Ideal for the Big Night In occasion – a sharing starter for households or upsell with a pizza combo – they are gluten-free and vegetarian friendly. Available now via JB Foods. Case size of 12 x 600g. RRP £1.39.
Offering shoppers a natural rustic mash made with only 5 ingredients; potatoes, milk, butter, salt and pepper, New Aviko Mashed Potato meets the consumer trend for simpler, more wholesome products. Gluten-free and vegetarian friendly, Aviko Mashed Potato is available via Heron Foods from Jan 2021 for a limited time only. Case size of 16 x 700g. RRP £1.49.
Shah Khan, senior marketing manager, Aviko UK and Ireland, says: “At a time when eating out is so limited due to ever changing Covid-19 restrictions, shoppers are placing more value in enhancing their at home eating experience. Offering a premium and varied frozen potato range is therefore essential for retailers looking to profit.
“Our new and extended range meets consumers’ needs on every level. Not only are the products restaurant quality, they also come in formats, sizes and price points that are perfect for current shopper lifestyles and different dietary requirements.”