Award-winning e-commerce agency PushON has been appointed by leading furniture retailer Sofaworks to deliver a fully optimised SEO strategy, in order to drive more traffic to the website and increase footfall to the physical stores.
Working closely with Sofaworks’ web-development and marketing teams, PushON’s main focus will be to implement a technical SEO strategy that will concentrate on creating meaningful onsite content, increasing targeted traffic to the website and improving the brand’s online visibility.
The initial part of the year-long project will be to conduct an in-depth link analysis, and improve and broaden the brand’s range of search rankings to enhance Sofaworks’s online presence and increase the website’s rankings for non-branded search terms.
As well as providing technical SEO support, PushON will also be responsible for improving overall outreach to increase awareness of the products they offer and earn natural links from key influencers.
PushON was appointed by Sofaworks, which has a turnover of around £100m, following a competitive pitch in which the eCommerce agency beat off two other experienced agencies to win the brief.
Simon Wharton, managing director of PushON, said: “Sofaworks is a well-renowned and respected UK furniture brand and we’re really pleased to have been chosen to work with them. As part of the brief we will create engaging content which will provide value for both new and existing customers and drive relevant traffic to the website in the aim to convert that into footfall.
“Our significant SEO expertise and experience of working alongside other agencies and in-house teams to deliver full service marketing strategies helped us to secure the work with Sofaworks. We will be working very closely with the Sofaworks internal team and so our collaborative and co-ordination skills will really be called upon for this project. We are confident we can deliver great results and build strong working relationships in the process.”
Jon Cleaver, chief technology officer at Sofaworks, said: “PushON has the perfect mix of strategic insights and creativity. The team demonstrated that they have the expertise to improve the overall search visibility of our brand online and increase traffic to our main website. We look forward to working with PushON on this proficient technical SEO strategy and increasing the overall brand awareness of Sofaworks to new and existing customers.”