After earning its reputation as a number one, award-winning brand among professional hair stylists in the US, Hot Tools® is launching a brand-new line of high-performance, genuinely innovative, professional quality style tools, especially created for consumers across the UK and Europe.
Thanks to its affordable price range and professional product features such as its unique Pulse Technology®, which provides a fast heat up and instant heat recovery for a consistent, even heat while styling, the Pro Signature range appeals to a wide audience.
Diana Scandroglio, Marketing Manager, Beauty EMEA at Helen of Troy comments, “The new Hot Tools® Pro Signature collection is inspired by professionals and brings more than 30 years of salon experience to the UK market with a range that builds on the Hot Tools® mission to creatively empower consumers to effortlessly express their unique selves, every day. We know what consumers want which is why our range reflects current market trends with the inclusion of a detachable volumiser and digital straightener.”
The UK haircare market is currently experiencing growth and is up 18% in value while hot air stylers continue to grow in popularity with a 14% growth in value compared to last year.
The new Hot Tools® Pro Signature collection which launches this summer includes the following products:
- The New Pro Signature Detachable Blow-Dry and Volumiser
Combining fast drying in up to half the time with exceptional volumising for salon blow-dries and styling on-the-go in one easy-to-use tool with an exclusive detachable design. RRP £69.99.
- The New Pro Signature Digital Straightener
Featuring unique gold titanium floating plates and exclusive Pulse Technology® for ultra-sleek, long-lasting styles, time and time again. Automatic dual voltage also makes it the ideal travelling companion. RRP £69.99.
- The New Pro Signature Gold Curling Irons
A trio of Gold Curling Irons suitable for all hair types and featuring iconic gold plating in multiple barrel sizes, for long-lasting, effortlessly beautiful curls, waves with reduced frizz and added shine. RRP £59.99.
- The New Pro Signature Salon Turbo DC Dryer
The DC Motor Dryer with high-powered airflow dries hair up to 40% faster while Direct Ionic® Technology helps to keep hair looking healthy and shiny by reducing frizz for soft, smooth, and radiant styles. RRP £59.99.
- The New Pro Signature Salon Ionic® AC Motor Dryer
Boasting a long-life, professional-quality motor that lasts up to 3x longer, the AC motor dryer is designed for maximum airflow to dry hair 40% faster creating salon-worthy volume and style while reducing heat damage to hair. RRP: £69.99.