Award-winning millennial vegan cosmetics made with upcycled fruit to launch in Holland & Barrett nationwide

After winning Holland & Barrett’s highly competitive Innovation Pitch, FRUU Cosmetics is launching the world’s first lip balm range made from surplus fruit in 815 Holland & Barrett stores nationwide on 29 April 2019.

Started from £2000 in founders’ Dr Terence Chung and Kelly Yee’s spare room, the couple developed the lip balm range made from upcycled fruit extracts to reduce landfill waste and the use of unsustainable ingredients.

Founder Terence, a cosmetic scientist and secondary school science teacher, started FRUU Cosmetics when he realised no sustainable cosmetics were available for his cosmetic obsessed students.

“In a Year 10 cosmetics science lesson, my students showed me the cosmetics they were using. I noticed that all of them were made from petrochemicals or natural materials that are water/land/fossil fuel intensive,” said Terence. “The so-called green beauty products are out of reach for most people. There has to be more sustainable and accessible alternatives.”

According to WRAP, the UK currently produce 10.2 million tonnes of food waste annually, whilst 4.4% of the world’s carbon emission is generated from food waste.

FRUU’s mouth-watering Fruitilicious Lip balms are made from up to 60% moisturising fruit-based ingredients, including mango butter, avocado cold pressed oil, watermelon seed oil, lemon seed oil, extracted from damaged fruits and unused fruit seeds and kernels.

Despite using premium organic ingredients, FRUU pledge to provide their sustainable products at an accessible price point, fulfilling their goal of achieving “affordable sustainability”.

FRUU Cosmetics has plans to release more product lines in the next few months, including a hand cream and face mask.

FRUU’s vegan-friendly Avocado and Watermelon Lip Balms (£2.99), and Rare-Coral and Strawberry-Creme Tinted Colour Balms (£4.99) will launch in 815 Holland & Barrett stores nationwide at the end of this month, hoping to strike a chord with the increasingly eco-conscious Millennials.