axiom telecom selects ShopperTrak to measure retail analytics across Middle East

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ShopperTrak, the leading global provider of consumer behaviour insights and location-based analytics, today announced that it has been selected by axiom telecom to analyse consumer behaviour across 112 retail locations in the United Arab Emirates and Saudi Arabia. This insight will be used to take axiom retail’s operational efficiency to the next level and deliver an enhanced shopping experience to axiom customers.

“We are an extremely data-driven organisation that relies on fact-based information for both operational and consumer insight, so finding a partner that could deliver the best possible level of in-store analytics was crucial”, said Fahad Al Bannai, senior vice president, axiom telecom. “ShopperTrak offers a truly international proposition, but also has a strong local presence in the Middle East. The company has a proven track record of delivering consistent and highly accurate data, which will help us to make better operational and strategic decisions on the way we run our retail operations and serve our customers.”

axiom telecom is the largest retailer and distributor of mobile devices, accessories and telecom services in the Middle East, selling some of the world’s most recognisable brands, including Samsung, Microsoft, Apple, Blackberry, Lenovo, Huawei, Four, My Candy and Givori.

axiom’s distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats; a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. axiom has more than 2,500 employees and reaches over 4,000 points of sale across the Middle East. The ShopperTrak solution has been installed across all of the company’s brick and mortar stores.

The axiom promise is a commitment to excellent customer service and continuous innovation to ensure customers receive the best ongoing support and advice on a wide range of telecommunications products and services.

ShopperTrak analytics will enable axiom to accurately monitor store traffic, draw rates and conversion rates. These results will inform in-store operations, including labour scheduling and promotions, and allow the retailer to further enhance the in-store shopping experience.

“The ability to harness actionable customer behavior insight is hugely valued in axiom,” said Al Bannai. “Our pairing with ShopperTrak illustrates the growing importance of insight-driven decision making and will help differentiate axiom from our competitors.”

“axiom is a high profile and hugely respected brand and we’re delighted to be working with the team on this roll-out across the Middle East,” said Bill McCarthy, CEO of EMEA at ShopperTrak.