B.Fresh, the cold pressed British juice brand, announces Asda listing


B.Fresh, the cold pressed British juice brand, is pleased to announce its move into Asda stores nationwide from 18 July. The four-strong product range will be the first brand to be placed in the fresh fruit and vegetable produce aisle, as the supermarket encourages consumers to see B.Fresh juices as one of your five-a-day.

With a wide range of drinks to choose from, consumers moving from fruit juice to the lower sugar vegetable based juices can start off gently with #sweetgreens, before progressing onto the other vegetable based juices such as #rockthebeets and #greenwarrior.

Produced by third generation farmer Philip Maddocks, all the drinks are cold pressed and HPP processed at the farm in Shropshire.  Wherever possible the fresh produce is grown on the farm or sourced from British farms before being taken to the B.Fresh ‘juicery’.

Philip Maddocks, founder of B.Fresh, said: “We are thrilled to have secured the listing in Asda and to be positioned with the fresh fruit and vegetables.  As a farmer I am passionate about producing drinks that are as good as the fresh ingredients themselves and by being placed in this sector we feel that it shows how truly fresh our juices are.”

B.Fresh drinks will be available in Asda from 18 July with a RRP £2.00.  The drinks launching are: #greenwarrior, #carrotkick, #rockthebeets and #sweetgreens.