Baby market booming as Baby Show sees 30% rise in sales

The Baby Show, which returned to the NEC in Birmingham next weekend, has revealed a record increase in year-on-year like-for-like sales – with the average money spent on products rising from £374 (2013) to £472 (2014) to £625 in 2015.  Accessories, food and feeding products, buggies and pushchairs were named the biggest sellers.

The Baby Show, organised by Clarion Events and sponsored by Made for Mums, is the UK’s leading pregnancy and parenting event, overall attracting more than 60,000 visitors each year. The above results look at like-for-like sales at each of The Baby Shows that took place at the ExCeL London in February. The shows also take place annually at the NEC, Birmingham in May, and at Olympia in October. 2015 is the 13th year the shows will run.

Michelle Kyles, marketing manager at Clarion Events, said: “The baby market is booming at the moment and our recent evaluation is testament to that.  As well as the number of visitors increasing, and the amount spent, we have seen a 15 per cent growth in the number of exhibitors joining the show, highlighting the ever-rising demand from consumers.”

The research also revealed a big jump in customer satisfaction levels, rising 15 points from +27 in 2014 to +42 in 2015 (Net Promoter Score).

Kyles said: “It’s fantastic that we’re growing, but it’s even better to hear that consumers are liking our offering and are happy with their experience at the show. We continually have positive feedback on the exhibitors we have, the speakers and the facilities available. We hope that 2015 will continue to be a record year for the show.”

More than 200 parenting brands exhibit each year, offering consumers the chance to have access to leading brands plus new and exclusive, not-on-the-high street products and offers. As well as Made for Mums, key sponsors include iCandy, Mothercare, tommee tippee, Babies R Us, Maxi Cosi, Stokke, vtech, Emma’s Diary, Cow & Gate and mamas & papas.

The Show launched a new charity partnership for 2015 with Theodora’s Children Charity, which trains ‘Giggle Doctors’ – professional performers such as magicians, singers, actors and musicians, to bring magical moments and laughter to brave children in hospitals, hospices and specialist care centres across the UK.  Other charities also exhibiting at a special rate include Count the Kicks, Children in Need and the Woodland Wildlife Trust.

The Baby Show with Made for Mums, the UK’s leading pregnancy and parenting event, will be returning to Birmingham NEC from Friday 15 until Sunday 17 May 2015.