Babybel debuts the world’s first Babybel Plant-Based


Following growing public demand, the No.1 snacking cheese brand, Babybel, is proud to launch the world’s first Babybel Plant-Based.

Presenting a clear sales opportunity for retailers, with insights showing that more than two thirds (68%) of British consumers have considered a transition to a vegan diet, and Dairy Free alternatives to cheese are growing faster than Cheese, the Babybel Plant-based alternative to cheese is a must-stock for retailers looking to get their share of snacking sales.

Continuing Babybel’s much loved fun, portioned format, Babybel Plant-Based is the latest in Babybel’s NPD pipeline, with products meeting ever-evolving consumer snacking needs. 

Catering to all, Babybel Plant-Based is a delicious and dairy free alternative to cheese, with a smooth and creamy texture. Made using a Vegan Society approved blend of coconut oil and starch, it is free from artificial colours and preservatives and source of calcium and Vitamin B12. With a timely launch tapping into the key Veganuary period, Babybel Plant-Based is set to unlock incremental sales when launched in January, as a highly anticipated ‘world first’.

Ollie Richmond, brand manager at Babybel says: “We’ve seen overwhelming demand for the development of a vegan friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite.”

Babybel Plant-Based is presented in a fully recyclable paper outer bag – with the other elements of the packaging recyclable via Babybel’s TerraCycle scheme. Carrying five alternative-to-cheese snacks, each is individually wrapped in the brand’s iconic wax shells, this time in a bold green, a revamp on the usual red. 

Babybel Plant-Based launches in Sainsbury’s on January 1 2022, and is available to retailers nationwide from early 2022 in cases of 8, MRSP £2.