Household favourite Bacofoil has launched new innovative packaging across key Original and Non-Stick Kitchen Foil SKUs.
The new packaging promises to provide the user with the perfect cut every time, thanks to the introduction of a unique curved cutting edge.
In addition, Bacofoil Original and Non-Stick Kitchen Foil will now feature a new easy tear opening to prevent the box tearing at the wrong angle when first opened, as well as bevelled edges for easy and comfortable handling when in use, and a secure roll holder so the internal roll remains in its pack.
The products are already available in selected retailers.
The new product launch comes after a positive year for the food wrap brand, with value growth over the last 52 weeks at 32.5% and volume growth at 30.3% – significant out performance of the food wrap category at 19% value growth and 12.9% volume growth.
The announcement follows the launch of a new and eco-friendlier Bacofoil PVC Free Cling Film, which hit the shelves in Waitrose, Sainsbury’s and Booths last October.
Offering a number of brand new and unique features, the new product launches of the past six months underline the Bacofoil® commitment to lead the way in innovation within its sector and answer consumer demands.
Notably the new clingfilm is now PVC-free and made with 15% recycled resources – making it recyclable after use. In addition, the outer packaging has also been manufactured using recycled material.
Other common cling film pitfalls are also addressed, as the product box now has an Easy Start Finder, which captures the end of the cling film making it harder to lose the end.
The launch was supported by a successful targeted social media and online advertising campaign themed around ‘no swearing, just tearing’, positioning the product as the frustration free way to wrap. Zoe Lunn, senior brand manager at Bacofoil, said: “We’re excited to launch our new and unique packaging solutions on both our foil products and the brand-new cling film. We’re always striving to make life easier for our customers, and our new packaging design definitely improves the experience at home, ensuring frustration free tearing every time.
“We know the essential nature of our products and Bacofoil has been the favourite kitchen helper of many across Britain since 1962. But in today’s climate consumers want more than convenience, they also desire constant innovation and consumer driver improvement alongside eco-friendly options that make their busy lives easier. We are confident our product developments tick these boxes and continue to delight and improve everyday moments for our customers.”
The launch of the new, more sustainable products forms part of the Bacofoil Honest 100 strategy. This new pledge sees the business strive to achieve a more circular economy by 2025.