Bahlsen, the German family-run biscuit company, is excited to announce the launch of two of its most luxurious biscuits yet; Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, available in most major supermarkets this autumn.
The new limited edition SKUs have been created in collaboration with Baileys and have been expertly crafted to capitalise on the growth within the Special Treats category, driven by the consumer preference for a truly indulgent biscuit.
New Bahlsen Choco Leibniz Baileys feature Bahslen’s signature crisp butter biscuit set in silky smooth irresistible continental milk chocolate infused with Baileys Original Irish Cream. More chocolate than biscuit, Bahlsen Choco Leibniz Baileys are a little bit fancy and provide the elevated biscuit experience that biscuit lovers seek. Available in 125g packs (9 biscuits) with an RRP of £1.79, the new SKU will be available from Tesco, Asda, Sainsbury’s, Waitrose, Ocado, Nisa as well as selection of independent retailers.
The new Bahlsen Baileys Squares are made up of a smooth, velvety centred layer infused with the taste of Baileys Original Irish Cream, sandwiched between a delicate light wafer biscuit topped with a luxurious slab of continental chocolate. Available to buy in 125g packs (12 biscuits) with an RRP of £1.79, the product will be available from Tesco, Asda, Waitrose, Ocado, Nisa as well a selection of independent retailers.
Julien Lacrampe, trade marketing manager at Bahlsen, comments: “Consumer appetite for Special Treats has seen ongoing popularity over the years, with consumers keen to have indulgent biscuits that are ‘worth the calories’, which is particularly reflected in the growth of Choco Leibniz. These two new product developments, in collaborations with Baileys, a much loved consumer treat, are some of the most indulgent biscuits we’ve created and we’re excited for consumers to enjoy them this autumn.”