Bakedin, Britain’s favourite baking kit company, has taken on the baking aisle once again, with the launch of its new Soft Pretzel Kit. Building on its mission to make the UK a nation of bread bakers, the new pretzel kit follows the successful launch of last year’s monthly Bread Clubsubscription club, which now has more than 20,000 members. .
With the UK turning to baking peak-pandemic – YouGov figures found that 27m adults took to baking during the first lockdown – bread emerged as the nation’s most popular bake overall, with 37% of home bakers adding this to their skillset.
The Soft Pretzel Kit contains all the dry ingredients home bakers need to make 8 tasty salted pretzels, and instructions on how to knead and shape the distinctive classic pretzel shape. Each pretzel is then soaked in a bath of bicarbonate of soda before baking, giving them their characteristic flavour, texture and the shiny deep brown crust everyone loves. Bakers have the option to add a topping of choice… chocolate sauce anyone?
The savoury treats build on Bakedin’s signature approach, which is all about fuss-free baking with no food waste.
Joe Munns, CEO and founder of Bakedin, says: “We all know the UK went baking-mad last year. We’ve found there’s an increased focus on what baked goods can offer consumers’ lives whether it’s emotional wellbeing, environmental impact or just a moment of happy creativity. Our pretzels respond to all those needs, alongside a willingness in consumers to be more adventurous and ambitious in their bakes!”
Bakedin’s Soft Pretzel Kit is available from Tesco for £2.50.
